Carol GERLAND

Communication Director | ZADIG & VOLTAIRE

questionnaire

1. Quelle a été votre première profession ? 

Mannequin.

2. Quel est votre rôle actuel et qu’implique-t-il ? 

Directrice de la communication Zadig et Voltaire (monde ), com’, presse, image, contenu digital.

3.  Comment avez-vous pris conscience que le monde de la création était le bon pour vous ? Est-ce un épisode de votre vie en particulier auquel vous rattachez cette découverte ?

Mes parents sont des commerçants, j’ai grandi dans le monde du retail, la mode fait partie de ma vie. Zadig et Voltaire, une marque qui me ressemble.

4. Au cœur de l’industrie dans laquelle vous évoluez, comment et d’où puisez-vous l’inspiration afin que votre travail demeure original, innovant et pertinent ?

Les jeunes, ma source d’inspiration première, et j’adooore l’image, les campagnes de pub, la direction artistique en général. Je rêverais de monter une agence de com' avec mes filles.

5. Si vous ne deviez choisir qu’un seul projet dont vous êtes la plus fière, particulièrement en termes de créativité et d'innovation plutôt que de reconnaissance, quel serait-il ?

Les shows a NY (une étape pour Zadig ;) le dream ….  et le projet Penninghen (collectif de jeunes graphistes qui ont retravaille les pièces iconiques de la maison avec de nouvelles customisations) et les débuts de Zadig avec notre sublime campagne avec Erin Wasson, inoubliable.

 

jury

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Executive V.P. Creative | McCANN
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Vice President, Marketing | ESTEE LAUDER
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Head of Prod & Art Buying | PUBLICIS ET NOUS
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Executive Creative Director | MAZARINE
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Global Head of Communications | L'OREAL
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Head of Art | BETC LUXE
International Marketing Director | RUINART
Head of TV | JUNG VON MATT
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International Marketing Director | OVS
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Global Head of Print | BETC
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Advert. Dir. | CHRISTIAN DIOR PARFUMS
Creative Director | COTY LUXURY DIVISION
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