Anne-Gaëlle LE ROUX-VAQUER

Communication Director | VALUE RETAIL FRANCE

Anne-Gaëlle Le Roux Vaquer has been working 19 years in communication and brand positioning on beauty, fragrances and fashion. In 2015, after sixteen years in advertising agencies such as  Ammirati Puris Lintas, Publicis Conseil, Publicis 133, Select NY, Grey Paris,  for major international groups like L’Oréal Luxe, Coty, P&G Prestige, DBApparel,  she joined La Vallée Village – Value Retail France, taking the position of Communication Director to focus on image, positioning,  content and integrated communication campaigns and insure the best luxury shopping experience.

 

questionnaire

1. What was your very first job? What does it feels like to look back at it? 

My very first job as Executive at Ammirati Puris Lintas was the discovery of the advertising world.

2. Please describe, in your own words, what your current job is and what work it entails.

I’m currently Communication Director at La Vallée Village. I  lead the communication team and work on the strategy, positioning, storytelling content, communication campaign with a multi canal approach on and off line.

3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?

I did study engineering and during my student years I had the opportunity to organize fashion shows for several engineering schools. I had to contact the fashion brands in order to convince them to participate. Then went to ESCP business school to learn about marketing and I did a training period at Dior Make Up. There I found my passion for product/image/advertising.

4. In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?

Everything I see from exhibitions, press clips, people in the street, internet and social media platforms. Everything around me is a source of inspiration, including my two teenagers.

5. If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?

After 19 years of work experience, it is simply impossible for me to pick just one. I’ve been lucky enough to work with such beautiful brands as Lancôme, DIM,  Lancaster, fragrance brands like Davidoff, Lacoste, Rochas, Escada, Cavalli, Hugo Boss, (…) and learn from very talented artists, including directors and photographers. It’s a challenging experience every time and a constant pleasure to see creative ideas take life, still today at La Vallée Village where I go on facing exciting 360• projects.

 

jury

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