Alexandra recently joined Coty to oversee the creative direction of its luxury brands. After graduating in Applied Arts, she starts her career in 2007 at the Paris agency Fred&Farid.The well-known ‘enfants terribles’ become mentors to her at a time when the agency is still under 30 employees. In 2012, she joins Dior Parfums as art director and sets the tone with her Dior Homme campaign, directed by Romain Gavras. She then goes on to work with a series of notable names on numerous and audacious projects. Nan Goldin, Harmony Korine, Tim Walker, Peter Lindbergh, Jean-Baptiste Mondino, Anton Corbijn, Ryan McGinley, François Rousselet: she loves working alongside forward-thinking artists. With them she reinvents the relationship between art and branding, and how the former can fuel the latter, creating striking imagery.