Alessandro MARZANI

Senior Advertising Producer | DIESEL

Alessandro is a globetrotter of the Fashion Industry. Born and raised in the suburbs of Milan, after his first experiences in several agencies and production house, he started his journey in the fashion world in the Digital Marketing & Communication department of Dolce&Gabbana. Moving to New York to see “the other side” he collaborated with W Magazine, Biba!, V Magazine, Style, Getty Images and several other brands. Coming back to Europe, he moved to Amsterdam to work at PVH on the launch of the TommyXGiGi collaboration. In the 2016 he joined Diesel as Senior Creative Producer in the Marketing team.

Eclectic, driven by a constant curiosity, he applies a nerd approach in everything he does.

He has a dream: inject storytelling in fashion communication, keeping the aesthetic to create stories.

 

questionnaire

  • What was your very first job? What does it feels like to look back at it? 
    • At the very beginning of my career I was an Intern at MTV Italy.  It was great and fun since I started experiencing the thrill of a live show. In few weeks I became the Master of Coffee Making  (only Italian Espresso though ;) )
  • Please describe, in your own words, what your current job is and what work it entails.
    • As a Creative Producer in Diesel I am the person in charge to develop and execute creative ideas from the concept to the final delivery, partnering with the in-house creative team or with external agencies. I am in charge to translate the vision of the brand into the execution of the assets, and accountable to ensure a consistent “tone of voice” in each touchpoint. Acting also as an “Image Manager” I am also liable to guarantee the quality of the executions.
  • How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?
    • I’m not proper a “creative person”, I prefer to describe myself as the link between creatives and the real world, very opinionated with a strong point of view. I have my own vision on how the creative industry changed lately: the traditional “creative duo” (copywriter + art director) is replaced by a new “duo” where a Creative Producer works closely with an Art Director who has a 360 approach. I always had this vision and I strongly believe it’s the right way to approach the creative world nowadays
  • In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?
    • I always had a kind of nerd approach, I love to be fed by the newness. I am super curious in a genuine way. I love to listen to people, to watch what other people are doing, to look in what is new and relevant, not only in the industry but in general in the world. This is my way to keep my vision fresh, always trying to be innovative and relevant
  • If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?
    • I need to mention two I am very proud for different reasons. The first one is a video we created when I was in Dolce&Gabbana for the launch of a new bag (https://vimeo.com/111132092). I’m in love with it because it was something completely out of the box and so new for the brand. The second one is a recent project developed for Diesel: DEISEL (https://youtu.be/3pqRgD5Dg4c), I’m very proud of it because it’s a great example on how to produce a succesful and super creative idea that is also relevant for the fashion industry

jury

Creative Technologist | GOOGLE
Creative Director | ATELIER 32
Image Director | LACOSTE
Intl Comm Director | NINA RICCI Parfums
Publication Director | STILETTO
Image Director | GQ
Executive Creative Director | BUY BBDO
Chief Mktg & Digital Officer | ROBERTO CAVALLI
Media Marketing Mgr | BORBONESE
International Communication Manager | PUIG
President | TBWA\Else & TBWA\Groupe
Creative Director | AGENCE BABEL
Marketing & Communication Manager | PANERAI
Executive Creative Director | YOUNG & RUBICAM
Image Director | DISNEYLAND PARIS
CD. & Head of Art | LOLA MULLENLOWE
Vice President | BETC
Creative Director | FAUCHON
VP Global Head of Comm | L'OREAL
Photo Director | M6
Music Creative Director | BETC
Creative Director
Marketing Director | LANCASTER
Intl & Corp Comm Director | SHISEIDO
Creative Director | PIAGET
Mktg, Digital & Comm. Dir. | SAN MARINA
Sr. Art Director | HUMAN SEVEN
Comm. & Digital Director | PACO RABANNE
Art Direction Brand Specialist | BULGARI
Communication Director | ADIDAS GROUP
Head of WW Digital Com. | SAINT LAURENT
Global Media & Advertising Director | BULGARI
Image Director | MERCURY
Marketing Director
Art Director | RENAULT
Head of Brand & Communication | CANAL+
Executive Creative Dir. | PUBLICIS CONSEIL
Global Image Director | HENNESSY
Marketing Director | CHANEL PARFUMS
Marketing Director | LONGCHAMP
Creative Director | COTY
Head of Creative | ASOS
External Communication Deputy Director | TF1
Strategy Brand Lead | MICROSOFT
Right TV | BETC
Advertising Manager | BULGARI
Executive V.P. Creative | McCANN
Art Director | CONDE NAST ITALY
Creative Director | GRENADE & SPARKS
Executive Creative director | BSUR
Chief Marketing Officer | L'OREAL
Communication Director | ZADIG & VOLTAIRE
Comm & Corporate Reputation | PIRELLI
Vice President, Marketing | ESTEE LAUDER
Digital Transformation Mktg Dir.| BNP PARIBAS
Head of Prod & Art Buying | PUBLICIS ET NOUS
Founder & President | LA CHOSE
Executive Creative Director | MAZARINE
Partner, CCO | SERVICEPLAN
Editorial Director | LOUIS VUITTON
Creative Director | WE ARE SOCIAL
Creative Director | NUXE
Communication & Social Media Dir. | SMASHBOX
Owner & Founder | LIGHTHOUSE
Associate Partner | YOU & MR JONES
Creative Director | TOMMY HILFIGER
Creative Director | BB235
Director of Photography | LE MONDE
Managing Director | AKQA
Beauty Creative Director | OGILVY & MATHER
Image Director | DESIGUAL
Image Mgr | MARTELL MUMM PERRIER-JOUET
Communication Director | VALUE RETAIL FRANCE
Communications Director | BETC
Art Director & Curator
Global Head of Communications | L'OREAL
Global VP Mktg | COTY LUXURY
Exec. Creative Dir. | WUNDERMAN
Artistic Director | AIR FRANCE MADAME
Senior Advertising Producer | DIESEL
Head of Art Buying | PUBLICIS CONSEIL
Comm Director | RELAIS & CHATEAUX
Creative Director & CEO | AL DENTE
International Marketing Dir. | KENZO PARFUMS
Head of Art | BETC LUXE
International Marketing Director | RUINART
Head of TV | JUNG VON MATT
Glbl Creative Dir | DARPHIN & ORIGINS (EMEA)
Creative Director | HAVAS
Exec. Creative Director | DLV BBDO
International Marketing Director | OVS
Digital Creative Director | PUBLICIS
Executive Creative Director | TBWA
Photo Director | WE TRANSFER
Artistic Director | EBRU PINAR
Senior Creative | ACNE ADVERTISING
Global Head of Print | BETC
Sr Vice President, Mktg | INTERPARFUMS
Marketing Manager | BIG MAMMA
Advert. Dir. | CHRISTIAN DIOR PARFUMS
Creative Director | COTY LUXURY DIVISION
Creative Director | PATRICK REMY STUDIO
Creative Director | CHRISTOPHE RENARD
Art Director | PIC
Head of Strategic Innovation | PIAGGIO
VP Creative & Design | COTY, LUXURY DIV.
Creative Director | EXHIBITION
Art Director | SHELTER GROUP
Int. Comm. Dir | ARMANI FRAGRANCES
Creative Director | AFFLELOU
Founder | YORGO & CO.
Art Director | MONCLER
Creative / Image Director | SONY MUSIC
Head of Digital Marketing | MOET & CHANDON
Head of TV Production | McCANN ERICKSON
Comm & Marketing Director | CHRISTOFLE
Communications Director | PETIT BATEAU
Co-Founder & ECD | BABEL PARIS
Communication Manager | CALZEDONIA (France)
Creative Director | PUBLICIS SAPIENT