Yujin HEO

VP Creative Director | CARMAX

Yujin specializes in digital customer experiences for consumer goods. Before her current role at Carmax, she held creative leadership roles at W Hotels, Macy's, Amazon, and Neiman Marcus. Her 20+ year involvement in large organizations has focused on providing the customer with a channel-agnostic experience, whether it is stores, digital, social, or print. She is passionate about fostering creative leadership, fomenting a multi-disciplinary 360 approach in all that support her organization's creative endeavors.

questionnaire

What was your very first job? 

Editorial Designer to design a children's magazine.

Please describe, in your own words, what your job is and what work it entails.

I am leading Carmax creative teams and fostering & growing the creative community.

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Was there a train of events that brought you where you are today?

My grandfather was a tailor, and I used to play in his workshop with patterns and clothes. I like the idea of making something out of nothing from only imagination.

In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

Keep the creative people close and listen to them. Also, be open to doing something you are not good at or not knowledgeable.

If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation rather than its recognition or industry "success," what would it be?

Creating live selling shows on social with 150+ influencers. It was inspiring to see how micro and nano influencers are getting better at the live show. The live interaction between the influencers and customers is genuine.

Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most interested in seeing at CONNECTIONS? (ie photo, film, production, social, experiential, vr, cgi, animation etc)

media ads production, social, CGI and animation.

jury

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