Roxy WEISBARD

1. What was your very first job?
At 15, my first real job that wasn’t a babysitter was as a telemarketer for an insurance company.

2. Please describe, in your own words, what your job is and what work it entails. 
I truly love my role – I strategize, concept and design ideas – currently, to inspire, share and educate businesses of all sizes about Facebook and their family of apps and services.

3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was the train of events that brought you to where you are today? 
I loved making things when I was younger and fell in love with photography in high school where I took weekend classes at the Cleveland Institute of Art. My grandfather was also a professional photographer and when he retired, had a darkroom in his basement. We would take a lot of scenic photos – (think Ansel Adams), and process film and make prints together. I ended up studying at the same college he attended (Rochester Institute of Technology) where I studied photography and design.

4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
I follow tons of brands and people on Instagram and Pinterest. Many of the Instagram accounts I follow feature other artists work which is a great way to get exposed to new talent and ideas. My 5 year loves art and music. Creating projects with her and watching her thought process helps me reframe problems in a new ways, and always reminds me of the power of simplicity. 

5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
I worked on an ad in Wired’s digital magazine a few years back where the team wanted had an idea that was totally out of the box. We worked with the publication to create a custom experience which was very unique and the first of its kind for the medium.

6. Which creative disciplines do you commission most, and are most interested in seeing more of and why? (ie photo, film, social, experiential, vr, etc)
I primarily commission photography, video editing and motion design. I am drawn to creators who are storytelling in innovative ways, experimenting, and have a unique point of view.