Peter graduated from King’s College, London, and started his career working as PR & Marketing executive for Toni&Guy during a period of rapid growth and development; launching TIGI Bedhead products, opening salons globally and producing print & video campaigns showcasing the Toni&Guy style & technique of hairdressing. After three formative years, Peter joined London-based PR Agency Red Rooster, representing haircare and cosmetics brands including Fudge & Joico, Hugo Boss, Helmut Lang and Yohji Yamamoto fragrances, part of Procter & Gamble’s Prestige Beauty portfolio. In 2000, Peter re-located to New York where he joined Nike Communications, a marketing communications agency specializing in luxury goods. Peter’s focus was wine & spirits, hospitality and accessories brands with clients Piper-Heidsieck champagne, Vacheron Constantin, Diageo brands and Rosewood Hotels & Resorts. Peter was recruited in 2003 by L’Oreal USA to spearhead communication strategy for Japanese makeup brand shu uemura. After a stint as VP of Global Communications for MAC Cosmetics, Peter returned to Nike Communications as Creative Director responsible for campaign strategy and business development leading the Moet & Chandon, Moet Hennessey Wine portfolio, Bombay Sapphire, Martini & Rossi & Dewar’s Scotch accounts. Peter headed the US launch of Burberry Beauty, Jimmy Choo’s first fragrance & P&G’s Lacoste fragrance portfolio. Since 2012, Peter served on the Hermes senior executive team leading Communications, responsible for managing the brand’s 360 media strategy including paid, owned & earned media activation.