Olga DE LA ROZA
More than thirty years as a driving force behind the creation and design of some of the most celebrated brands in the Beauty, Prestige, Editorial and FMCG industries, balancing the strategic thinking and artful expression of a brand while creating the global capability needed to integrate design in large and complex organizations. Her expertise ranges across art/creative direction, graphic design, packaging, advertising, digital, editorial, retail, innovation and academia.
Led the P&G Prestige Beauty portfolio of more than eighteen brands including Dolce Gabbana, Gucci, SKII, Alexander McQueen, Stella McCartney, Puma, Lacoste and Hugo Boss amongst others. Currently leading the design direction of P&G’s Hair Care Portfolio with brands such as Pantene, Head & Shoulders, Herbal Essences, Aussie and Vidal Sassoon, to name a few. Credited and awarded for turning design into a competitive advantage. Art directed advertising campaigns for Coca-Cola and McDonald’s. Led the Design Direction of Glamour Magazine Publishing and served as a professor for the Graduate Program in Visual Communication and Packaging Design at the Pratt Institute of Technology in New York.
In her current role, pioneered the development of breakthrough capability of Cognitive Science applied to Branding and Visual Communication by creating partnerships with internal and external scientists in the Behavioral and Cognitive science fields. The results through associated initiatives delivered up to 224% business growth.
She has received over 20 design awards, with numerous recognitions and publications, and is an active lecturer for Design and Cognitive Science applied to Brand Visual Communication. Work has been exhibited in New York and Korea. She is also the author of “An Eye for Color”, a book about the use of color.
She holds a Masters degree (MS) in Visual Communication and Packaging Design from Pratt Institute, NY. Degree in Gemology and Jewelry from the Gemological Institute of America, NY.
A Spanish born New Yorker, she now lives in Switzerland.