Mike CHURCHILL

Executive Producer | GENERAL MILLS

An Executive Producer with a passion and the tenacity to bring great creative ideas to life. Mike believes in an innovative and practical approach to production that centers around building cohesive cross-functional teams. His diverse experience includes radio, news, sports, broadcast, content, experiential and activations.   A few brands that Mike has had an opportunity to produce creative work for include Nature Valley, Gushers, Wendy's, Gatorade, Kellogg's, Ford, Kashi, Legoland, US Bank, Honeywell, Cobra Puma Golf, Tennessee Tourism, Bayer Animal Health, Southwest Airlines.

questionnaire

What was your very first job? 

First industry related job… I was an intern for a major market morning radio show. One morning, I was sent out for an on-air stunt which ended up getting me arrested. When I tried to explain to the police what was going on, I had the police call into the show on the private line. The morning show recorded the call and denied knowing me claiming that I was just a crazy fan. The morning show and listening had a great laugh at my expense when they played the call back that morning on-air. I was lucky enough to build a relationship with my mentor who still to this day provides insightful feedback. I look back now, laugh and think that this was a good lesson about our industry. I have a list of great adventures, stories and learnings from this and other experiences.

Please describe, in your own words, what your job is and what work it entails.

I am the liaison for creative and production between the agency, marketing, PR, production partners and our marketing groups for a division of the General Mills brands.

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Was there a train of events that brought you where you are today?

I found that everyone in our industry has similar insanities and thrives in organized chaos the same way as myself. I started as a child actor, got into radio and then continued on to segue into broadcast and entertainment.

In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

I am always watching and inspired by all the creative work across all channels of our industry. I am inspired by work that is better than what I’ve been creating. This motivates me to create work that will motivate others in the same way.

If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation rather than its recognition or industry "success," what would it be?

We did a project for a brand about a volunteer basketball team for high-risk students at an alternative high school. The project inspired and motivate the students to raise their grades so they could play on the team. This ripple effect was seen when the average GPAs and the graduation rates greatly increased of the students. 

Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most interested in seeing at CONNECTIONS? (ie photo, film, production, social, experiential, vr, cgi, animation etc)

My production roots and integrated producer background makes me curious about all of it. I want to learn more about each and how to cross-platforms integrate for the future direction of our industry. The goal is to create innovative work that others will use to pitch their creative to their clients. 

jury

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Chief Brand Officer | CARHARTT
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Head of Creative Operations | SPECSAVERS
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VP Video & Creative | SYNEOS HEALTH COMM
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Creative Director | FRED & FARID LA
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EVP Creative Director | REVHEALTH
VP Creative Director | TINDER
Creative Director | BAUME & MERCIER
Marketing Manager | VALMONT
Art Buyer | BUREAU BRAUNE
Executive CD | ARNOLD WORLDWIDE BOSTON
SVP | MACANDREWS & FORBES
Creative Director | TORY BURCH
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Design Director | PHENOMENON
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Brand Director | VOLKSWAGEN
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Head of Art Buying | IRIS WORLDWIDE
Head of Photo+Art Buying, Mktg | NY TIMES
Director, Brand Design | Healthcare Company
Director of Integrated Production | FCB NEW YORK
CCO | MADE.COM
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Marketing Director | OAKLEY
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Digital Production Director | JUICE PHARMA WW
Creative Director | INDUSTRIAL COLOR
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Executive Creative Director | HAVAS DUSSELDORF
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Head of Art Production | DROGA5
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Marketing Director | HARRY'S
Group Creative Director | HAVAS CHICAGO
Creative Director, Founder | JAM
Marketing Communications | DESKO
Executive Creative Director | WE BELIEVERS
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Creative Director | G-STAR
CCO | GREY DÜSSELDORF GMBH
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Creative Director, Luxury Studio | COTY
Sr. Marketing Executive | UNITED TALENT AGENCY
SVP, Communications | HERMÈS
Creative Director | LA MER
Creative Director | MICROSOFT
Executive Director | MERCK
Sr Creative Director | UNDER ARMOUR
Director of Marketing | PEPSICO
VP, Creative Content, CBS Photography | CBS
Creative Director | COTY
EVP, Executive Creative Director | VELOCITY
Executive Creative | PROOF ADVERTISING
CCO | WUNDERMAN THOMPSON
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SVP, Brand Creative | KATE SPADE NEW YORK
Sr. Director, Brand Mktg & Creative | SOUL CYCLE
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Founder | SMALL AGENCY
Senior Art Director | SEPHORA
Photo Editor | HEARST ENTHUSIAST GR
SVP Integrated Production | GSW WORLDWIDE
Digital Visuals Dir | PAT MCGRATH LABS
Creative Director | BSSP
Creative Director | MOTHER LA
Creative Director | BROOKS RUNNING
Creative Director | TLGG
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VP of Photo Production | MACY'S
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Content Production Manager | KATE SPADE
EVP | LEO BURNETT
Senior Designer | JKR GLOBAL
Creative Director | CHANEL
Dir. of Creative Production| CONVERSE
VP Creative | BURBERRY
CHIEF CREATIVE OFFICER | (EX DON BUENOS AIRES)
Executive Creative Director | GEOMETRY
ECD, Chief Creative Officer | CLOROX
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Founder, CCO | MOJO SUPERMARKET
VP, Creative Services | WARNER RECORDS
CD | DONALD SCHNEIDER STUDIO
AVP of Design | SAKS FIFTH AVENUE
Art Buying | PHILIPP UND KEUNTJE GMBH
VP of Marketing | BEAUTY BLENDER
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Creative Director | HUGE NY
Sr. Creative Director | OLD NAVY
Dir. of Creative | INTERSCOPE RECORDS
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Creative Director | TRANSLATION
Executive Creative Director | SERVICEPLAN
Art Director | DISPLEY COPY
AVP, Creative Director | SKINCEUTICALS
Executive Creative Director | McCANN/MRM
Sr Art Director | COTY
Head of Creative Svsc. | WALT DISNEY LATAM
Sr Strategist | MICROSOFT
Creative Director | VALMONT
VP, Global Creative | ESTÉE LAUDER COMPANIES
Creative Director | APPLE
CCO | THOMSON REUTERS
Creative Project Director |DENTSU TOKYO
Exec Creative Director | SID LEE
Executive Creative Director | TBWA\CHIAT\DAY\NY
Marketing Manager | HEINEKEN
Sr. Photography Producer | APPLE
Creative VP | THE COMMUNITY
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VP Creative Marketing & Operations | VERIZON
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Executive Creative Director
Creative Director | AMAZON
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Creative and Artistic Director | NWA
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SVP | SK TELECOM
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