Michael CRAIGHEAD

Creative Director | O'KEEFE REINHARD & PAUL

Hailing from Detroit, MI, he applies a blue collar work-ethic, with his desire to move the world forward through meaningful work. Michael graduated with a BFA, with a concentration in Design from Howard University in Washington, DC. After graduation, Michael moved back to Detroit and began his advertising career at GlobalHue in Detroit where he worked on brands like Jeep, Walmart, The NBA, as well as new business. He transitioned to Chicago, where he worked at commonground on Nissan, Bacardi Flavored Rum, Bombay Sapphire, Nike Running, and Miller Lite.Most recently, he joined the Chicago office of Walton Isaacson, where he leads day-to-day creative on Spalding, Bristol-Myers Squibb as well as Miller Coors. He is huge advocate for anything Detroit, as well as a lover of art, design, film, fashion and cars. He wants to use his voice to create more diversity and opportunities for minorities in the advertising world.

questionnaire

  1. 1. What was your very first job? 
    My very first job was actually test driving cars for Chrysler, during my summers home from college. Great experience. I learned a lot about work ethic and being dedicated. My first advertising gig was being a junior art director at GlobalHue in Detroit, MI.

  1. 2. Please describe, in your own words, what your job is and what work it entails. 
    As an associate creative director, it is my job to help ensure the creative vision is upheld, while being strategic with how all components are executed. As a day-to-day lead, I have to give direction to the creative, work with strategy on making sure our creative is effective and fostering the growth of not only our business, but the other creatives who work on it.

  1. 3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 
    While I have been involved in the arts my entire life, it wasn’t until after college that I really discovered advertising. I always knew I wanted to use my natural skillset to make a living and make an impact, but I wasn’t sure how. Getting to where I am now, is largely based on people taking a chance on me. I was green, and didn’t know much, but I had a thirst for knowledge and a desire to become an industry professional. Getting my first ad gig, really set everything in motion, and set me out on my path to where I am today.

  1. 4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 
    The cool thing about advertising, is that new technology and trends are always shaping and shifting HOW we do business. The underlying components generally stay the same, but being a sponge and learning what and where your consumers are is extremely important. In this shifting landscape, I look to films, art, and what’s happening in the social space to guide and spearhead our efforts.

  1. 5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 
    One project in particular that stands out is a project that was completed for our Spalding brand. The brand was celebrating the anniversary of the game of basketball, and wanted to make a splash in the digital/social world. So, we designed a commemorative basketball, that payed homage to the tradition and history of the game. The basketballs were seeded with influencers, and we gained a bunch of organic traction and growth. ESPN even picked up on the story. In creating something simple like a basketball, we were able to bring awareness to not only the anniversary of the game, but Spalding’s role in this anniversary. The results were awesome.

jury

VP of Design | RESTAURANT BRANDS INTL.
Art Producer | VANS
Exec Creative Director | MNEMONIC AGENCY
Storyteller Content & Campaigning | BREUNINGER
VP Global Marketing | IMAX
Chief Engagement & Mktg Officer | EHE HEALTH
Creative Director | APPLE
Chief Brand Officer | CARHARTT
CCO | OGILVY MEXICO & LATAM
Head of Creative Operations | SPECSAVERS
VP Global Creative Dir | BUMBLE AND BUMBLE
Executive Producer | MINTED CONTENT
Global CCO | LONDON LUXURY
VP Video & Creative | SYNEOS HEALTH COMM
Creative Direction
Director of Content Prod | SEPHORA
Executive Creative Director | GTB BRAZIL
Sr Art Director | SEPHORA USA
Creative Director | FRED & FARID LA
Senior Creative | AKQA
EVP Creative Director | REVHEALTH
VP Creative Director | TINDER
Creative Director | BAUME & MERCIER
Marketing Manager | VALMONT
Art Buyer | BUREAU BRAUNE
Executive CD | ARNOLD WORLDWIDE BOSTON
SVP | MACANDREWS & FORBES
Creative Director | TORY BURCH
SVP | PUBLICIS ONE TEAM
VP Marketing & Advertising | AT&T
VP Global Creative | KIEHL'S
Senior Marketing Executive | PHILIPS
VP Creative Director | MULLEN LOWE GROUP
VP Creative & Brand director | The Honest Co
VP, Brand, Content, & Community | CANADA GOOSE
Partner | FORECAST AGENCY
Marketing Director | LUFTHANSA
Creative Director | GRABARZ UND PARTNER
President, Chief Creative Officer | HAVAS HEALTH
Director of Production | FCB INFERNO
Brand Narrative Manager | NIKE
Creative Director | DKNY
Talent Lead | ESTEE LAUDER
Executive Producer | GENERAL MILLS
Creative Director | O'KEEFE REINHARD & PAUL
Creative Director | VMLY&R
STRATEGY CONCEPT DESIGN | MAVODI
Creative Director | OKLAHOMA GAZETTE
Creative Director | PROCTER & GAMBLE
Creative Director | HERE
Executive Creative Director EMEA | HUGE INC.
Sr. Director | NIKE
Chief Creative Officer | EVOKE
CEO | DRAB AGENCY
CCO | GREY MALAYSIA
VP Creative | ESTEE LAUDER
Chief Creative Officer | VANMOOF
CD | GOODBY, SILVERSTEIN & PARTNERS
VP, Global Creative Dir, Origins | ESTÉE LAUDER
VP Creative Director | AUTHENTIC BRANDS
EVP | MCCANN NEW YORK
Principal, Strategic Advisor | J WOLF ADVISORS
Executive Director | IBM NY
Design Director | PHENOMENON
Chief Creative Officer | AIR PARIS
VP, Partner Marketing | PANDORA MEDIA, INC.
SVP Marketing
CCO | NELSON SCHMIDT
Director of Content Production | MILK MAKEUP
Sr Creative Director | BANANA REPUBLIC
Art Director | GQ ITALY / CONDE NAST
Creative Director | JOAN CREATIVE
Co-Founder | HEARTY
Creative Director | MCCANN NY
Chief Creative Officer | INBRAX CHILE
Creative Director | SOLAR INITIATIVE
Sr. Managing Photo Art Director | L.L. BEAN
Exec Creative Director | R/GA
Production Director | NIKE
Creative Director
Exec Creative Director | Mischief USA
Dir. of Prod. & Business Affairs | MEKANISM
Producer / Brand Creative | CAPITAL ONE
Brand Strategy | VOLKSWAGEN
Senior Art Director | BOMBAS
Executive Producer | WIEDEN+KENNEDY
Brand Director | VOLKSWAGEN
Advertising Manager | FERRERO
Sr. Manager Content and Prod | ATLANTA HAWKS
Creative Producer | NIKE
Art Director | STUDIO LH
Head of Photography | BBC
Head of Art Buying | IRIS WORLDWIDE
Head of Photo+Art Buying, Mktg | NY TIMES
Director, Brand Design | Healthcare Company
Director of Integrated Production | FCB NEW YORK
CCO | MADE.COM
General Director | TBWA VENEZUELA
Creative Director | AWAY TRAVEL
Marketing Director | OAKLEY
Head of Video | JP MORGAN CHASE & CO
Digital Production Director | JUICE PHARMA WW
Creative Director | INDUSTRIAL COLOR
Sr Producer | UNILEVER, U STUDIO
Art Buying | TRACK GERMANY
CEO | CFS KRUG
Creative Director | GOOGLE
Creative Director | UNILEVER
Executive Creative Director | HAVAS DUSSELDORF
Creative Director
Creative Director | ANDIE SWIM
Head of Art Production | DROGA5
Sr Content Producer | CARMICHAEL LYNCH
Creative Lead/Art Director | IKEA
Marketing Director | HARRY'S
Group Creative Director | HAVAS CHICAGO
Creative Director, Founder | JAM
Marketing Communications | DESKO
Executive Creative Director | WE BELIEVERS
Executive Producer | OGILVY & MATHER CHICAGO
Creative Director | G-STAR
CCO | GREY DÜSSELDORF GMBH
Executive Creative Director | BBH
Director, Head of Production | LINKEDIN
Creative Director, Luxury Studio | COTY
Sr. Marketing Executive | UNITED TALENT AGENCY
SVP, Communications | HERMÈS
Creative Director | LA MER
Creative Director | MICROSOFT
Executive Director | MERCK
Sr Creative Director | UNDER ARMOUR
Director of Marketing | PEPSICO
VP, Creative Content, CBS Photography | CBS
Creative Director | COTY
EVP, Executive Creative Director | VELOCITY
Executive Creative | PROOF ADVERTISING
CCO | WUNDERMAN THOMPSON
ECD | BBDO PAKISTAN
Creative Director | VMLY&R
SVP, Brand Creative | KATE SPADE NEW YORK
Sr. Director, Brand Mktg & Creative | SOUL CYCLE
Group Creative Director | DOLLAR SHAVE CO
Founder | SMALL AGENCY
Senior Art Director | SEPHORA
Photo Editor | HEARST ENTHUSIAST GR
SVP Integrated Production | GSW WORLDWIDE
Digital Visuals Dir | PAT MCGRATH LABS
Creative Director | BSSP
Creative Director | MOTHER LA
Creative Director | BROOKS RUNNING
Creative Director | TLGG
Creative Producer | CALVIN KLEIN
VP of Photo Production | MACY'S
Creative Director | EBRU PINAR INC.
Content Production Manager | KATE SPADE
EVP | LEO BURNETT
Senior Designer | JKR GLOBAL
Creative Director | CHANEL
Dir. of Creative Production| CONVERSE
VP Creative | BURBERRY
CHIEF CREATIVE OFFICER | (EX DON BUENOS AIRES)
Executive Creative Director | GEOMETRY
ECD, Chief Creative Officer | CLOROX
Group Creative Director | SPOTIFY
Creative Director M&C SAATCHI SPORT & ENTERTAINMENT
Dir. of Comm. | COLOSSAL MEDIA
Founder | MATTE PROJECTS
Group Creative Director | INTER PARFUMS
Founder, CCO | MOJO SUPERMARKET
VP, Creative Services | WARNER RECORDS
CD | DONALD SCHNEIDER STUDIO
AVP of Design | SAKS FIFTH AVENUE
Art Buying | PHILIPP UND KEUNTJE GMBH
VP of Marketing | BEAUTY BLENDER
Art Director | DENTSU INC
Creative Director | HUGE NY
Sr. Creative Director | OLD NAVY
Dir. of Creative | INTERSCOPE RECORDS
Creative Director | VIACOMCBS
Creative Director | TRANSLATION
Executive Creative Director | SERVICEPLAN
Art Director | DISPLEY COPY
AVP, Creative Director | SKINCEUTICALS
Executive Creative Director | McCANN/MRM
Sr Art Director | COTY
Head of Creative Svsc. | WALT DISNEY LATAM
Sr Strategist | MICROSOFT
Creative Director | VALMONT
VP, Global Creative | ESTÉE LAUDER COMPANIES
Creative Director | APPLE
CCO | THOMSON REUTERS
Creative Project Director |DENTSU TOKYO
Exec Creative Director | SID LEE
Executive Creative Director | TBWA\CHIAT\DAY\NY
Marketing Manager | HEINEKEN
Sr. Photography Producer | APPLE
Creative VP | THE COMMUNITY
Art Director | FACEBOOK
VP Creative Marketing & Operations | VERIZON
Creative Director | APPLE
Executive Creative Director
Creative Director | AMAZON
Founder | NR2154
Creative Director | WOLFSTREET
Creative and Artistic Director | NWA
Creative Director | MSMEYAGI CREATIVE
Head of Digital & Design | WPP
SVP | SK TELECOM
Creative Producer | NETFLIX
Exec Creative Director | BLUE STEM BRANDS
Exec Creative Director | McCANN/MRM
©2018 LE BOOK All Rights Reserved