Magalie TATANGELO
Born in France with italian roots and living in Switzerland since more than a decade. I started my professionnal carrer in the very dynamic Nestle Waters helping the team in charge of Perrier brand! I loved the idea and contrast of a disruptive communication in the industrial sector. Then, I Joined Valmont Group 14 years ago. A family business with a huge potential. Since the beginning I had the great opportunity to see and work in all facet of the marketing developpement next to the owners, from creation to launch and actively contributed in its crazy and very positive growth.
questionnaire
1.) What was your very first job?
My very first job consisted in promoting and selling beauty products of a small french laboratory. To guarantee the sales expansions, I chose to target hairdessers to develop a new distribution channel. It represented a terrific way to catch the attention of women caring about their look.
2.) Please describe, in your own words, what your job is and what work it entails.
My job is to work on building innovative marketing plan and tools to sustain our growth and awarness for the brands of the whole group. And I’m also in charge of very high-end limited Edition that anchors the corporate and brand’s identities on beauty, art and excellence.
3.) How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?
I’m a curious person and I welcome serious challenges. I am used to look a step ahead and I consider change as a good path to growth. And when new opportunities show up, it is with a natural enthusiasm I committ myself to the new targets.
4.) In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
Everything around me can be a source of inspiration. I never end thinking and training my mind Vacuity without making the efforts to train myself in keeping my mind free to news as much as possible.
5.) If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
Difficult to choose a particular one… At the begining of a new project/request, I produce a mental effort that is very similar to vacuity (and not emptiness), so that past works do not interfere in the present and future ones. That's why each new realisation of an idea or request is like a first time!
6.) What social media artist/account are you most influenced by?
In my opinion, at the moment, Intagram is the most attractive one because it’s lively time and event. But social media evolves to quickly that it is important to keep an eye on innovation in this area.
7.) Which creative disciplines do you commission most, and are most interested in seeing more of? (ie photo, film, social, experiential, vr, etc)
I love to discover new discipline that can bring innovation and impact people.