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Luke LI
Creative Lead/Art Director | IKEA
Otherwise known as lukeiscrazyman . Awards winning art director with almost 10 years global communication and marketing experience both at agency and Company around the world. currently he is working as creative lead/art director at IKEA in sweden, and previous work as senior art director at The LEGO group. Luke also has applied his skills to a diverse range of other brands that include Audi, Uniqlo, Axe and Mercedes-Benz.
questionnaire
1. What was your very first job?
I was a a radio TV and TV host at my little village in china.
2. Please describe, in your own words, what your job is and what work it entails.
Discoving new way to do global content
3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Was there a train of events that brought you where you are today?
Then you hang out in an environment full of super creative people, you naturally get the creative energy.
4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
See the work from the best of the best is one way. Also art and museum is another way.
5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation rather than its recognition or industry "success," what would it be?
Revamping ikea.com. We are creating a behaver changing site
6. Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most interested in seeing at CONNECTIONS? (ie photo, film, production, social, experiential, vr, cgi, animation etc)
It can mean anything, as long it has strong visual impact, and make me feel something.
