Karen SCHWARZER

1.What was your very first job? What does it feel like to look back at it now?

Something for FERRERO.

2.Please describe, in your own words, what your current job is and what work it entails.

I organize and produce photoshoots for various clients of ours. This includes searching for the right photographer, negotiating the costs, and monitoring the productions.

3.How did you discover that the creative world is right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?

I don´t see myself as a creative. I work with artist and creatives. I admire and respect their work and see my work in supporting the photographers.

4.In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?

I find it difficult to keep inspired in these times. With home office, I don't have the 

interactions I used to. I go to exhibitions and otherwise meet photographers everyday at the agency for go sees.

5.If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?

There is no one job iprefer. I did so many great jobs and got to see so much along the way. I just hope that the customer will not become too digital and will continue to be willing to spend money on good productions.

6.Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most interested in seeing at CONNECTIONS? (ie photo, film, production, social, experiential, vr, cgi, animation etc
)

I really like to see the categories Print and Production.