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Juliane CAMPOSANO
VP Creative & Brand director | The Honest Co
Juliane Camposano is a multi-disciplinary Creative Director with a digitally integrated mindset.
She is a brand strategist that works with businesses to tell a cohesive story through development of a visual vocabulary, producing content and implementing marketing initiatives to drive brand awareness. As a visual thought leader her passion is transforming, reshaping, inventing/reinventing brands and consumer experiences through visual storytelling with a focus on digital, community and social first. She has led creative & brand teams for over 20 years for companies such as L’Oreal, Global Brands Group, Ipsy.com, the Honest Company, and has extensive experience overseeing all categories of marketing from paid media & social media content strategy, product/packaging design to print, TV, branding and advertising.
Her background is rather unique. Born & raised in Northern Germany she attended Central Saint Martin’s College in London/England. After school she traveled to NY for a visit and never left, found herself legal employment and lived there for 20 years working in branding/advertising. Raised 2 kids at the same time and then moved out to LA with her boys in 2015 since they are all avid surfers, and needed to live in a place where they can surf all year round. She has traveled the world extensively throughout the years, was raised completely organic on a German farm, lives and breathes everything and anything wellness, raises her kids with an eco-conscious awareness just how she was raised, and works out everyday from surf to yoga to hip hop dance.
questionnaire
1. What was your very first job?
First job ever: sales clerk in high end boutique during college
First real job: photographer assistant
First design job: junior AD at a NY advertising agency
2. Please describe, in your own words, what your job is and what work it entails.
I am the VP Creative & Brand director for the Honest Company. I work directly with Jessica Alba to lead the visual branding evolution & digital content strategy for Honest.
3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Was there a train of events that brought you where you are today?
All my relatives from my mom's side work or have been in the creative industry in Germany. From fashion to graphic designer, architects and photographers. My mom and grandmother were both photographers. I grew up developing film & prints in their darkroom as well as doing retouching by hand. I also used to design and sew/knit my own clothes as a teenager. It's all part of my DNA.
4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
Tech to me is an area of constant inspiration. The immersive digital experience era that we're currently expanding into is my greatest resource. And my 2 Gen-Z boys since they always keep me at the forefront of all the latest cutting edge trends & innovations.
5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation rather than its recognition or industry "success," what would it be?
The latest lip gloss campaign for Honest during the pandemic. It became a multi-media execution due to the fact that we couldn't do a proper campaign shoot. We scouted multi-media content creators and gave them loose parameters for execution since we wanted to utilize their own creative genius. The end result was a visually stunning digital journey & experience.
6. Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most interested in seeing at CONNECTIONS? (ie photo, film, production, social, experiential, vr, cgi, animation etc)
Immersive digital experiences like VR, AR and AI. The endless possibilities in regards to consumer experiences is plain fascinating as well as its impact on culture & community.
