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Julia ARENSON
Head of Creative Operations | SPECSAVERS
Julia joined Specsavers in September 2019 as Head of Creative Operations where she's working with the senior leadership team to build a future-proofed in house agency. Prior to Specs, she was Head of Creative Production at VCCP Blue where she helped treble the agency in size and build integrated creative and production departments. She's worked on brands such as Kimberly Clark, Compare the Market, Molson Coors, Macmillan, Kellogg's and HSBC. Julia has also held positions at JWT, Leo Burnett, a bakery, a law firm, a health clinic, a paper route and various lemonade stands. She works in Guernsey, was born in Russia, grew up in Canada and lives in North London with her husband Alex and two kids.
influences
questionnaire
1. What was your very first job? Working in my parents pawn shop in Toronto. Haggling and selling antiques when I was 10 and getting paid in street dogs.
2. Please describe, in your own words, what your job is and what work it entails.As Head of Creative Operations st Specsavers I'm working with the senior leadership team to build a future-proofed in house agency.
3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Was there a train of events that brought you where you are today?
I've always loved working with Creative people. I went to art school from a young age, then got into photography and advertising design, moved into writing and then into helping people's ideas come to life. Now I'm working with organisations to help build teams and ways of working to create brilliant work.
4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?By being curious and open. I want to know about everything that's happening. I also rely on my community, colleagues and friends...they do a wonderful job or inspiring me all the tims.
5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation rather than its recognition or industry "success," what would it be?Recently at Specs we launched our first fully integrated campaign that landed cross category against all touchpoints, with a new team and new ways of working. I'm immensely proud of what we achieved together.
6. Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most interested in seeing at CONNECTIONS? (ie photo, film, production, social, experiential, vr, cgi, animation etc) photo, film, production, social, experiential, vr
