Joy ALTIMARE

1. What was your very first job?
My very first job was an associate at my local Sanrio shop – so I sold Hello Kitty EVERYTHING.  It was fun, I planned 3 year old’s parties, monogrammed backpacks and smiled at parents who didn’t “see me” when they paid.  But, it prepared me for a life in retail and customer service which taught me life lessons that I carry today.
 
 
2. Please describe, in your own words, what your job is and what work it entails.
 I am the Chief Engagement and Brand Officer, so I direct EHE Health's innovative engagement strategy - which includes leading the strategic marketing initiatives, growth and revenue strategies along with the clinical and technical product roadmap.  In the role, I am the consumer engagement architect, leading the alignment of EHE Health’s unique preventive care product with a frictionless, patient-centered process designed to drive results and satisfaction. My team discovers key motivators of behavioral change, utilizing them to expand EHE Health's reach and maximize its value and drive patient utilization.
 
 
3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?
I went to BU as a pre-med student  - I was a MMedic student which meant that I would have to take the MCATs but due to my high school scores, I was selected into the program.  That said, after my freshman year, I was exhausted by medicine and wanted to try something different.  So, I interned at an ad agency – Ingalls – and I fell in love with the creativity, camaraderie, the ability to really make an impact on behavior and outcomes through advertising.  I was so intrigued, that I changed my major an interned every semester/summer to gain various experiences that I carried into my professional life.  Today, I tap into that adventures and curious girl to help me evolve and remain excited about my professional path.  I’m constantly evolving, and I’m constantly learning and I’m constantly excited at the potential output of the human brain and intuition.
 
4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
Being curious and vigilant in satiating that desire to learn has keep me and my work fresh.  Innovation comes from a desire to learn and to explore, and I think that at every point in my career, I’ve always gravitated back to that desire to grow, improve, be the best version of myself.
 
 
5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
I loved the work we did early in 2000s on the Truth.com campaign.  It was necessary, it was informed, it was provocative.
 

6. Which creative disciplines do you commission most, and are most interested in seeing more of and why? (ie photo, film, social, experiential, vr, etc)
I work with a lot of creative strategists and creative directors --- so, I’ve learned to appreciate all creative disciplines.  That said, I love film, because I love storytelling and narrative building.  It’s where I can make mistakes, be the best version AND the worst version of myself –but, really be the great person I am.