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Jon PARKINSON
SVP Integrated Production | GSW WORLDWIDE
Jon has worked in advertising for decades after graduating from Southampton College of Art UK and the London Film School. He began his career in New York working as a art director and then creative director at agencies such as JWT, Scali McCabe Sloves, Hal Riney and GSW where he has worked the past 15 years as both a Creative Director and now as Director of Integrated Production. Over is long career he has created and produced campaigns for Ford, Mercedes-Benz, Cadillac, Irish Tourist Board, Taco Bell as well as a whole array of pharmaceutical clients. Jon has won numerous awards including Clio, One Show, Communication Arts, New York Art Directors Club, Cannes, Andy and Manny Awards. He is a passionate portrait and landscape painter and has exhibited his work in several shows in New York.
questionnaire
1. What was your very first job?
My very First job was a mailman - but my first job in the industry was as Assistant Art Director at CPV a London Ad Agency.
2. Please describe, in your own words, what your job is and what work it entails.
Director of Integrated Production – I’m an ex CD but I have been a hybrid producer / creative most of my career. I work hand in glove with the creative department to elevate the creative work. A famous Saul Bass quote is "An idea is as only as good as it’s execution”.
3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery?
When I got my first pair of glasses at 5 years of age and could finally see clearly.
4. Was there a train of events that brought you where you are today?
Decades working in the creative world.
5. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
Working with young creative thinkers everyday.
6. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation rather than its recognition or industry "success," what would it be?
The new Miracle Feet pro bono campaign I just produced for the charity helping children with Club Foot.
