John DE VRIES

Creative Director | HERE

Lee Clow judged his work for HEMA as "...the ultimate product demonstration" and the Royal Library of The Netherlands submitted one of his projects in its permanent collection. His work has  been recognised multiple times at high profile award shows – both national and international.

He flexed his creative muscles at leading agencies such as J. Walter Thompson, Doom & Dickson, XXS, DDB&Co and BBDO, where he got the position of Creative Director. He started his own agency Here last year. With a new approach of servicing the client, with being bolder, more adaptable, faster with more fun and freedom, less overhead and more focus on the work, stripping everything that gets in the way of it. John is driven by the pursuit of always creating innovative work. A creator, crafter and director of impactful and original concepts that live in all matter of media. Alongside his daily work at his agency, he also acts as a mentor at the prestigious advertising course at the University for the Creative Arts in the UK. 

questionnaire

1. What was your very first job? What does it feel like to look back at it now?
My very first job in advertising was  being a studio guy at DDB where I learned a lot by very patented people around me. And the great work I gladly took part in got me sparked into be the creative I am today. Although my very first job was picking tomatoes. Being a fan of Spes Like us as kid, i said I was working for the The Ace Tomato Company. Which made is sound cooler.

2. How did you discover that the creative world is right for you? Was there a time in your life that you credit to this discovery? 
I remember illustrative posters, album sleeves, great 90s Nike ads not knowing that people were making this at agencies, getting paid for it as in a real job. I never linked as being a job you could choose and learn the craft to do so. When starting at DDB and reading the Bill Bernbach booklet you got as a new employee, with half century of thinking behind it, I realised that is what I wanted to do from then on.

3. In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?
By not looking at ads and the industry work too much but pay attention at everything that is not. Inspiration is everywhere: people, culture, history, the arts and everything random the world is throwing at you. And where its most interesting is on the edges of it all.

4. If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?
For a small account we had at my time at JWT, the Poetry club, who asked for standard ads to boost their membership, we made a poem instead. Brought it out as an actual publication by one of the most appreciated writer and poet. We launched it at a prestiges bookstore with the press and 'the author' present reading his new poetry collection. The copy of the poem was ordinary retail text of how to be a member with the perks you got.

5. Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most be interested in seeing at CONNECTIONS? (ie photo, film, social, experiential, vr, etc)
Film and photography is always where i'm interested in. New talent. And what that new talents does with the latest technologies.

 

jury

VP of Design | RESTAURANT BRANDS INTL.
Art Producer | VANS
Exec Creative Director | MNEMONIC AGENCY
Storyteller Content & Campaigning | BREUNINGER
VP Global Marketing | IMAX
Chief Engagement & Mktg Officer | EHE HEALTH
Creative Director | APPLE
Chief Brand Officer | CARHARTT
CCO | OGILVY MEXICO & LATAM
Head of Creative Operations | SPECSAVERS
VP Global Creative Dir | BUMBLE AND BUMBLE
Executive Producer | MINTED CONTENT
Global CCO | LONDON LUXURY
VP Video & Creative | SYNEOS HEALTH COMM
Creative Direction
Director of Content Prod | SEPHORA
Executive Creative Director | GTB BRAZIL
Sr Art Director | SEPHORA USA
Creative Director | FRED & FARID LA
Senior Creative | AKQA
EVP Creative Director | REVHEALTH
VP Creative Director | TINDER
Creative Director | BAUME & MERCIER
Marketing Manager | VALMONT
Art Buyer | BUREAU BRAUNE
Executive CD | ARNOLD WORLDWIDE BOSTON
SVP | MACANDREWS & FORBES
Creative Director | TORY BURCH
SVP | PUBLICIS ONE TEAM
VP Marketing & Advertising | AT&T
VP Global Creative | KIEHL'S
Senior Marketing Executive | PHILIPS
VP Creative Director | MULLEN LOWE GROUP
VP Creative & Brand director | The Honest Co
VP, Brand, Content, & Community | CANADA GOOSE
Partner | FORECAST AGENCY
Marketing Director | LUFTHANSA
Creative Director | GRABARZ UND PARTNER
President, Chief Creative Officer | HAVAS HEALTH
Director of Production | FCB INFERNO
Brand Narrative Manager | NIKE
Creative Director | DKNY
Talent Lead | ESTEE LAUDER
Executive Producer | GENERAL MILLS
Creative Director | O'KEEFE REINHARD & PAUL
Creative Director | VMLY&R
STRATEGY CONCEPT DESIGN | MAVODI
Creative Director | OKLAHOMA GAZETTE
Creative Director | PROCTER & GAMBLE
Creative Director | HERE
Executive Creative Director EMEA | HUGE INC.
Sr. Director | NIKE
Chief Creative Officer | EVOKE
CEO | DRAB AGENCY
CCO | GREY MALAYSIA
VP Creative | ESTEE LAUDER
Chief Creative Officer | VANMOOF
CD | GOODBY, SILVERSTEIN & PARTNERS
VP, Global Creative Dir, Origins | ESTÉE LAUDER
VP Creative Director | AUTHENTIC BRANDS
EVP | MCCANN NEW YORK
Principal, Strategic Advisor | J WOLF ADVISORS
Executive Director | IBM NY
Design Director | PHENOMENON
Chief Creative Officer | AIR PARIS
VP, Partner Marketing | PANDORA MEDIA, INC.
SVP Marketing
CCO | NELSON SCHMIDT
Director of Content Production | MILK MAKEUP
Sr Creative Director | BANANA REPUBLIC
Art Director | GQ ITALY / CONDE NAST
Creative Director | JOAN CREATIVE
Co-Founder | HEARTY
Creative Director | MCCANN NY
Chief Creative Officer | INBRAX CHILE
Creative Director | SOLAR INITIATIVE
Sr. Managing Photo Art Director | L.L. BEAN
Exec Creative Director | R/GA
Production Director | NIKE
Creative Director
Exec Creative Director | Mischief USA
Dir. of Prod. & Business Affairs | MEKANISM
Producer / Brand Creative | CAPITAL ONE
Brand Strategy | VOLKSWAGEN
Senior Art Director | BOMBAS
Executive Producer | WIEDEN+KENNEDY
Brand Director | VOLKSWAGEN
Advertising Manager | FERRERO
Sr. Manager Content and Prod | ATLANTA HAWKS
Creative Producer | NIKE
Art Director | STUDIO LH
Head of Photography | BBC
Head of Art Buying | IRIS WORLDWIDE
Head of Photo+Art Buying, Mktg | NY TIMES
Director, Brand Design | Healthcare Company
Director of Integrated Production | FCB NEW YORK
CCO | MADE.COM
General Director | TBWA VENEZUELA
Creative Director | AWAY TRAVEL
Marketing Director | OAKLEY
Head of Video | JP MORGAN CHASE & CO
Digital Production Director | JUICE PHARMA WW
Creative Director | INDUSTRIAL COLOR
Sr Producer | UNILEVER, U STUDIO
Art Buying | TRACK GERMANY
CEO | CFS KRUG
Creative Director | GOOGLE
Creative Director | UNILEVER
Executive Creative Director | HAVAS DUSSELDORF
Creative Director
Creative Director | ANDIE SWIM
Head of Art Production | DROGA5
Sr Content Producer | CARMICHAEL LYNCH
Creative Lead/Art Director | IKEA
Marketing Director | HARRY'S
Group Creative Director | HAVAS CHICAGO
Creative Director, Founder | JAM
Marketing Communications | DESKO
Executive Creative Director | WE BELIEVERS
Executive Producer | OGILVY & MATHER CHICAGO
Creative Director | G-STAR
CCO | GREY DÜSSELDORF GMBH
Executive Creative Director | BBH
Director, Head of Production | LINKEDIN
Creative Director, Luxury Studio | COTY
Sr. Marketing Executive | UNITED TALENT AGENCY
SVP, Communications | HERMÈS
Creative Director | LA MER
Creative Director | MICROSOFT
Executive Director | MERCK
Sr Creative Director | UNDER ARMOUR
Director of Marketing | PEPSICO
VP, Creative Content, CBS Photography | CBS
Creative Director | COTY
EVP, Executive Creative Director | VELOCITY
Executive Creative | PROOF ADVERTISING
CCO | WUNDERMAN THOMPSON
ECD | BBDO PAKISTAN
Creative Director | VMLY&R
SVP, Brand Creative | KATE SPADE NEW YORK
Sr. Director, Brand Mktg & Creative | SOUL CYCLE
Group Creative Director | DOLLAR SHAVE CO
Founder | SMALL AGENCY
Senior Art Director | SEPHORA
Photo Editor | HEARST ENTHUSIAST GR
SVP Integrated Production | GSW WORLDWIDE
Digital Visuals Dir | PAT MCGRATH LABS
Creative Director | BSSP
Creative Director | MOTHER LA
Creative Director | BROOKS RUNNING
Creative Director | TLGG
Creative Producer | CALVIN KLEIN
VP of Photo Production | MACY'S
Creative Director | EBRU PINAR INC.
Content Production Manager | KATE SPADE
EVP | LEO BURNETT
Senior Designer | JKR GLOBAL
Creative Director | CHANEL
Dir. of Creative Production| CONVERSE
VP Creative | BURBERRY
CHIEF CREATIVE OFFICER | (EX DON BUENOS AIRES)
Executive Creative Director | GEOMETRY
ECD, Chief Creative Officer | CLOROX
Group Creative Director | SPOTIFY
Creative Director M&C SAATCHI SPORT & ENTERTAINMENT
Dir. of Comm. | COLOSSAL MEDIA
Founder | MATTE PROJECTS
Group Creative Director | INTER PARFUMS
Founder, CCO | MOJO SUPERMARKET
VP, Creative Services | WARNER RECORDS
CD | DONALD SCHNEIDER STUDIO
AVP of Design | SAKS FIFTH AVENUE
Art Buying | PHILIPP UND KEUNTJE GMBH
VP of Marketing | BEAUTY BLENDER
Art Director | DENTSU INC
Creative Director | HUGE NY
Sr. Creative Director | OLD NAVY
Dir. of Creative | INTERSCOPE RECORDS
Creative Director | VIACOMCBS
Creative Director | TRANSLATION
Executive Creative Director | SERVICEPLAN
Art Director | DISPLEY COPY
AVP, Creative Director | SKINCEUTICALS
Executive Creative Director | McCANN/MRM
Sr Art Director | COTY
Head of Creative Svsc. | WALT DISNEY LATAM
Sr Strategist | MICROSOFT
Creative Director | VALMONT
VP, Global Creative | ESTÉE LAUDER COMPANIES
Creative Director | APPLE
CCO | THOMSON REUTERS
Creative Project Director |DENTSU TOKYO
Exec Creative Director | SID LEE
Executive Creative Director | TBWA\CHIAT\DAY\NY
Marketing Manager | HEINEKEN
Sr. Photography Producer | APPLE
Creative VP | THE COMMUNITY
Art Director | FACEBOOK
VP Creative Marketing & Operations | VERIZON
Creative Director | APPLE
Executive Creative Director
Creative Director | AMAZON
Founder | NR2154
Creative Director | WOLFSTREET
Creative and Artistic Director | NWA
Creative Director | MSMEYAGI CREATIVE
Head of Digital & Design | WPP
SVP | SK TELECOM
Creative Producer | NETFLIX
Exec Creative Director | BLUE STEM BRANDS
Exec Creative Director | McCANN/MRM
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