I think, compared to many marketing experts, my job has always been kind of ... different.
After graduating from university with a degree in communication science, German language, literature and political science, I planned to start my career as a scientist. But then, there was this offer to start up a TV station, so I worked as a journalist, an Editor-In-Chief, and as the creative soul of a young company.
A few years later, I decided to give this creative part of my mind a new homebase. From then on, I enjoyed being a copywriter, storyboard editor, and something like an intuition-guided brand expert
I worked as a Creative Director and member of management in several advertising agencies. My favorite surroundings? no neon, just nature. My customers simply do not care about my awards, they care about my attention. They want full service instead of empty words. And they are more concerned about billings than pomposity. I am the most down-to-earth creative team leader you can imagine. Thanks to my powers of comprehension, I am the one to talk to when it comes to complex brand communication structures and challenges. I really enjoy the challenge of solving problems for technical brands and their products – from carbonic acid and fibre-reinforced composites to heat pumps. Surprisingly this is the reason that, from time to time, I have been asked for knowledge transfer to completely different branches. Therefore I was creative head of one of the most successful healthcare relaunches in 2018. I was the Creative Director of a testimonial campaign with the most popular female tennis player Germany has ever had. And actually, I am proud of a beautiful lookbook for a well-known German designer who presented his new collection during fashion week 2019. Being a marketing expert is not a question of brands and honor. In my eyes, it is a question of making decisions – with promptness and good judgement. And I am really good at that. Therefore I love to be the team leader of Marketing Communications at DESKO: technical brand, business-to-business communications, great people – that is right up my speed!