Jeff GRIFFITH

Creative Director | 

Jeff Griffith is an advertising and integrated marketing Creative Director in Minneapolis and NYC. He has worked in ad agencies and companies at all levels of dysfunction and sizes from Honolulu to Atlanta, San Francisco, Chicago, Winston-Salem and all over New York City. His client experience ranges from Fortune 100 companies to third generation retailers, fast food restaurants and incredible non-profit clients. 

 While working full-time in advertising, Jeff also Co-Published/Designed his own magazine for 4.5 years called ATOMIC, which was all about retro culture. http://www.ATOMICMagDesign.com.  In the last 2000s, he also co-founded an ad agency named JUGULAR. Most recently, he was Creative Director of Integrated Marketing at Men's Health magazine for six years in NYC. He has been honored to work with some of the greatest photographers in the industry and has designed and edited some of their portfolios and promo pieces over the years.  Griffith says, "I'm incredibly temperamental and I tend to throw things at photo and TV shoots and portfolio reviews. Oh wait, what is this interview going to be used for?" Jeff recently moved to Minneapolis where he reconnected with his college girlfriend (and HS crush) and got married last year. He has clients throughout the country and works from home next to his 32oz Yeti cooler with Coca Cola and extra ice. All his awards are in storage somewhere except for his LUCIE Award and Shelby Foote Award. http://www.JeffGriffithCreative.com

questionnaire

1. What was your very first job? 
McDonald's when I was 16. Yes, I tear up when I see the campaign promoting McD's as a great first job. I hated it at the time but still have a loyalty to them. First advertising job? Milici Valenti Park & Gabriel DDB Needham in Honolulu, HI. I answered an ad in the back of Adweek. "Come to Hawaii and Lose Your Tan. Long hours, so-so pay and no Fridays off for surfing."

 2. Please describe, in your own words, what your job is and what work it entails. 
I try my damnedest to create cool advertising or design or events or magazines that I'm proud to share with others. No matter what, typography, photography, great music and film somehow play a role. And if I can get a totally-inside joke in there, I'm even happier. 

 3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What Was there a train of events that brought you to where you are today? 
I think it has always found me. I was obsessed with logos and TV commercials as a kid. Even when I did stand-up comedy in HS and College, it had to do with commercials. Typography talks to me and new fonts make me VERY happy. I workout at the gym to big, robust movie scores. Killer photography and film motivates and inspires me. 

 4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
I used to obsess over awards shows. Now I do deep dives into Pinterest and YouTube and Google images...and really long showers just to think. 

 5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
Without question, it's my work with protecting/preserving America's Civil War, Revolutionary War and War of 1812 battlefields from destruction. It started in 2010, when I answered an ad on Facebook that told me about grassroots group that was fighting a local millionaire and $4.6 billion gaming company that was proposing to create a casino 1/2 mile from the Gettysburg Battlefield. Being a life-long history buff, I threw myself into this project and used all my past advertising and publishing experience to donate my time to create a campaign to defeat these dorks. On top of print, t-shirts, brochures, signage and billboards, I personally brought in Ken Burns, David McCullough, Sam Waterston, Matthew Broderick, Susan Eisenhower (Ike's granddaughter), a Medal of Honor recipient and got Oscar-winning composer John Williams to provide the music for a series of videos. It wasn't a One Show pencil, it wasn't a write-up in a trade publication....it was a call from two-time Pulitzer Prize-Winning author David McCullough personally thanking ME that turned me to mush. The entire campaign I designed/directed/produced, which DEFEATED the casino, is now in the permanent collection of the Library of Congress and the Pennsylvania State Historical Society. Since then, I've been designing the membership magazine Hallowed Ground for the American Battlefield Trust for the past 7 years. I'm blessed. 

6. Which creative disciplines do you commission most, and are most interested in seeing more of and why? (ie photo, film, social, experiential, vr, etc)
I commission a ton of photography and videography/film for magazines and web/social  content. Always looking for people who push it, who are super cool and fun to work with and really DO keep in touch with me when I ask them to. Divas aren't invited. Life is too short to work with dips*ts. :)

jury

VP of Design | RESTAURANT BRANDS INTL.
Art Producer | VANS
Exec Creative Director | MNEMONIC AGENCY
Storyteller Content & Campaigning | BREUNINGER
VP Global Marketing | IMAX
Chief Engagement & Mktg Officer | EHE HEALTH
Creative Director | APPLE
Chief Brand Officer | CARHARTT
CCO | OGILVY MEXICO & LATAM
Head of Creative Operations | SPECSAVERS
VP Global Creative Dir | BUMBLE AND BUMBLE
Executive Producer | MINTED CONTENT
Global CCO | LONDON LUXURY
VP Video & Creative | SYNEOS HEALTH COMM
Creative Direction
Director of Content Prod | SEPHORA
Executive Creative Director | GTB BRAZIL
Sr Art Director | SEPHORA USA
Creative Director | FRED & FARID LA
Senior Creative | AKQA
EVP Creative Director | REVHEALTH
VP Creative Director | TINDER
Creative Director | BAUME & MERCIER
Marketing Manager | VALMONT
Art Buyer | BUREAU BRAUNE
Executive CD | ARNOLD WORLDWIDE BOSTON
SVP | MACANDREWS & FORBES
Creative Director | TORY BURCH
SVP | PUBLICIS ONE TEAM
VP Marketing & Advertising | AT&T
VP Global Creative | KIEHL'S
Senior Marketing Executive | PHILIPS
VP Creative Director | MULLEN LOWE GROUP
VP Creative & Brand director | The Honest Co
VP, Brand, Content, & Community | CANADA GOOSE
Partner | FORECAST AGENCY
Marketing Director | LUFTHANSA
Creative Director | GRABARZ UND PARTNER
President, Chief Creative Officer | HAVAS HEALTH
Director of Production | FCB INFERNO
Brand Narrative Manager | NIKE
Creative Director | DKNY
Talent Lead | ESTEE LAUDER
Executive Producer | GENERAL MILLS
Creative Director | O'KEEFE REINHARD & PAUL
Creative Director | VMLY&R
STRATEGY CONCEPT DESIGN | MAVODI
Creative Director | OKLAHOMA GAZETTE
Creative Director | PROCTER & GAMBLE
Creative Director | HERE
Executive Creative Director EMEA | HUGE INC.
Sr. Director | NIKE
Chief Creative Officer | EVOKE
CEO | DRAB AGENCY
CCO | GREY MALAYSIA
VP Creative | ESTEE LAUDER
Chief Creative Officer | VANMOOF
CD | GOODBY, SILVERSTEIN & PARTNERS
VP, Global Creative Dir, Origins | ESTÉE LAUDER
VP Creative Director | AUTHENTIC BRANDS
EVP | MCCANN NEW YORK
Principal, Strategic Advisor | J WOLF ADVISORS
Executive Director | IBM NY
Design Director | PHENOMENON
Chief Creative Officer | AIR PARIS
VP, Partner Marketing | PANDORA MEDIA, INC.
SVP Marketing
CCO | NELSON SCHMIDT
Director of Content Production | MILK MAKEUP
Sr Creative Director | BANANA REPUBLIC
Art Director | GQ ITALY / CONDE NAST
Creative Director | JOAN CREATIVE
Co-Founder | HEARTY
Creative Director | MCCANN NY
Chief Creative Officer | INBRAX CHILE
Creative Director | SOLAR INITIATIVE
Sr. Managing Photo Art Director | L.L. BEAN
Exec Creative Director | R/GA
Production Director | NIKE
Creative Director
Exec Creative Director | Mischief USA
Dir. of Prod. & Business Affairs | MEKANISM
Producer / Brand Creative | CAPITAL ONE
Brand Strategy | VOLKSWAGEN
Senior Art Director | BOMBAS
Executive Producer | WIEDEN+KENNEDY
Brand Director | VOLKSWAGEN
Advertising Manager | FERRERO
Sr. Manager Content and Prod | ATLANTA HAWKS
Creative Producer | NIKE
Art Director | STUDIO LH
Head of Photography | BBC
Head of Art Buying | IRIS WORLDWIDE
Head of Photo+Art Buying, Mktg | NY TIMES
Director, Brand Design | Healthcare Company
Director of Integrated Production | FCB NEW YORK
CCO | MADE.COM
General Director | TBWA VENEZUELA
Creative Director | AWAY TRAVEL
Marketing Director | OAKLEY
Head of Video | JP MORGAN CHASE & CO
Digital Production Director | JUICE PHARMA WW
Creative Director | INDUSTRIAL COLOR
Sr Producer | UNILEVER, U STUDIO
Art Buying | TRACK GERMANY
CEO | CFS KRUG
Creative Director | GOOGLE
Creative Director | UNILEVER
Executive Creative Director | HAVAS DUSSELDORF
Creative Director
Creative Director | ANDIE SWIM
Head of Art Production | DROGA5
Sr Content Producer | CARMICHAEL LYNCH
Creative Lead/Art Director | IKEA
Marketing Director | HARRY'S
Group Creative Director | HAVAS CHICAGO
Creative Director, Founder | JAM
Marketing Communications | DESKO
Executive Creative Director | WE BELIEVERS
Executive Producer | OGILVY & MATHER CHICAGO
Creative Director | G-STAR
CCO | GREY DÜSSELDORF GMBH
Executive Creative Director | BBH
Director, Head of Production | LINKEDIN
Creative Director, Luxury Studio | COTY
Sr. Marketing Executive | UNITED TALENT AGENCY
SVP, Communications | HERMÈS
Creative Director | LA MER
Creative Director | MICROSOFT
Executive Director | MERCK
Sr Creative Director | UNDER ARMOUR
Director of Marketing | PEPSICO
VP, Creative Content, CBS Photography | CBS
Creative Director | COTY
EVP, Executive Creative Director | VELOCITY
Executive Creative | PROOF ADVERTISING
CCO | WUNDERMAN THOMPSON
ECD | BBDO PAKISTAN
Creative Director | VMLY&R
SVP, Brand Creative | KATE SPADE NEW YORK
Sr. Director, Brand Mktg & Creative | SOUL CYCLE
Group Creative Director | DOLLAR SHAVE CO
Founder | SMALL AGENCY
Senior Art Director | SEPHORA
Photo Editor | HEARST ENTHUSIAST GR
SVP Integrated Production | GSW WORLDWIDE
Digital Visuals Dir | PAT MCGRATH LABS
Creative Director | BSSP
Creative Director | MOTHER LA
Creative Director | BROOKS RUNNING
Creative Director | TLGG
Creative Producer | CALVIN KLEIN
VP of Photo Production | MACY'S
Creative Director | EBRU PINAR INC.
Content Production Manager | KATE SPADE
EVP | LEO BURNETT
Senior Designer | JKR GLOBAL
Creative Director | CHANEL
Dir. of Creative Production| CONVERSE
VP Creative | BURBERRY
CHIEF CREATIVE OFFICER | (EX DON BUENOS AIRES)
Executive Creative Director | GEOMETRY
ECD, Chief Creative Officer | CLOROX
Group Creative Director | SPOTIFY
Creative Director M&C SAATCHI SPORT & ENTERTAINMENT
Dir. of Comm. | COLOSSAL MEDIA
Founder | MATTE PROJECTS
Group Creative Director | INTER PARFUMS
Founder, CCO | MOJO SUPERMARKET
VP, Creative Services | WARNER RECORDS
CD | DONALD SCHNEIDER STUDIO
AVP of Design | SAKS FIFTH AVENUE
Art Buying | PHILIPP UND KEUNTJE GMBH
VP of Marketing | BEAUTY BLENDER
Art Director | DENTSU INC
Creative Director | HUGE NY
Sr. Creative Director | OLD NAVY
Dir. of Creative | INTERSCOPE RECORDS
Creative Director | VIACOMCBS
Creative Director | TRANSLATION
Executive Creative Director | SERVICEPLAN
Art Director | DISPLEY COPY
AVP, Creative Director | SKINCEUTICALS
Executive Creative Director | McCANN/MRM
Sr Art Director | COTY
Head of Creative Svsc. | WALT DISNEY LATAM
Sr Strategist | MICROSOFT
Creative Director | VALMONT
VP, Global Creative | ESTÉE LAUDER COMPANIES
Creative Director | APPLE
CCO | THOMSON REUTERS
Creative Project Director |DENTSU TOKYO
Exec Creative Director | SID LEE
Executive Creative Director | TBWA\CHIAT\DAY\NY
Marketing Manager | HEINEKEN
Sr. Photography Producer | APPLE
Creative VP | THE COMMUNITY
Art Director | FACEBOOK
VP Creative Marketing & Operations | VERIZON
Creative Director | APPLE
Executive Creative Director
Creative Director | AMAZON
Founder | NR2154
Creative Director | WOLFSTREET
Creative and Artistic Director | NWA
Creative Director | MSMEYAGI CREATIVE
Head of Digital & Design | WPP
SVP | SK TELECOM
Creative Producer | NETFLIX
Exec Creative Director | BLUE STEM BRANDS
Exec Creative Director | McCANN/MRM
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