For the last 21 years, Gonzalo Ricca has been working in the marketing sector for advertising agencies in Argentina, Brazil, and Chile leading several creative departments.
Gonzalo has recently left the position of CCO – Chief Creative officer- at DON, independent agency at Buenos Aires. Recognized on Effie Index as the 1# Best Latam Independent agency 2020, in and 4# global position worldwide.
In the past, he joined DM9 DDB Sao Paulo (2017-2017), Ogilvy Sao Paulo (2015-2017), and also at Don as Executive Creative Director (ECD), since 2010 to 2015.
All along his career he has worked in global, regional, and local levels and jobs for many of the largest advertising networks and independent agencies in Argentina, Brazil and Chile, so that makes Gonzalo a true Connoisseur of Latam culture.
In the beginning of his career, Gonzalo Ricca started in the creative department working as Copywriter at the end of the 90´s.
He joined Grey Argentina, where he worked for two years for the creative department.
Later on, he joined Ratto/BBDO (BBDO Argentina) by early 2000.
In 2002 he joined DDB Chile, as Creative Director, where he held that position for almost three years.
Back in 2005 returned to Buenos Aires to work for Ogilvy Group, and quickly settled professionally to become Creative Director at McCann Erickson Argentina.
In 2007 Gonzalo Ricca join JWT Sao Paulo, Brazil.
In 2010 returned to Argentina, also as Creative Director for Grey Argentina.
And finally, in 2010, Gonzalo is appointed ECD Executive Creative Director at DON, where he was until 2015.
In 2015 he join Ogilvy & Mather Sao Paulo. And later, in 2016, DM9DDB also in Sao Paulo. Before coming back to DON Buenos Aires as Chief creative Oficer.
All along his career Gonzalo has won over 300 awards, at international and regional levels, including almost 30 awards at the Cannes Festival (among many finalists too).
In 2014, Gonzalo was honored being part of the CANNES LIONS FESTIVAL JURY PANEL.
His professional recognition also includes awards such as Cannes Lions, D&Ad, Clio, One Show, London Awards, AdAge Small Agency Award, New York Festival, Sol de Iberoamérica, Fiap, Ojo de Iberoamérica, Diente (Argentine Creative Circle/Association), Wave, Lápiz de Oro, Premio Clarin, Festival de Mexico, Achap, among many others.
Througout his career, Gonzalo has provided creative ideas and creative strategies for some of the most renowned brands and companies in each market he worked for, including:
Unilever, P&G Procter & Gamble, MasterCard, Coca Cola, Pepsi, Fibertel,Cablevisión Flow, Easy (Cencosud Homestore), J&J (Johnson&Johnsons), Telefónica, Speedy, Bavaria Beer, and also Heineken, Sol, Amstel Beers, Chevrolet, Ford, Volkswagen, Nike, Philips, Pepsico, Reebok, Gobierno de la Ciudad de Buenos Aires, First Data for Clover launch brand, Disney, Philco, Radio Mitre, among others.
An important fact: from 2011 to 2015 he was part of the board of the communication team for the presidential runner candidate. Mauricio Macri.
And from 2015 to 2019 "Mauricio Macri" was President of Argentina Republic, changing 12 years of a same political party of politicians on the government of Argentine Republic.