Faiza BOUDHAR

Faïza Boudhar began her career in the fashion press (Stiletto – L’Officiel – Madame Figaro) as a stylist and beauty editor in Paris. She then entered the L’Oréal group in the marketing development department for the brand Shu Uemura Art of Hair. In 2015, she moved to Switzerland where she joined the Swiss luxury skincare group Valmont as Marketing and Communication Manager for its four brands (Valmont – L’Elixir des Glaciers – Il Profvmo – Storie Veneziane). She is in charge of the brands’ 360° communication:  print – digital – movies– events. With a dual degree in film studies and luxury marketing, Faïza developed keen expertise in artistic direction, storytelling and brand content for luxury brands.