Dayna SHARKEY

Sr. Creative Director | OLD NAVY

Dayna is a strategic creative thinker. She is energetic, passionate about her work, has a keen design sense, and a sharp eye for retail brand identity. She understands brands as a whole, how to creatively support them, and evolve them. She is an experienced creative leader and mentor. Her consummate passion for creative direction, photo art direction, branding, strategy, and design have resulted in her teaming with major retail brands over 20 years. Over the course of her career she has supported the likes of Amazon Fashion EU, Old Navy, The Gap, Restoration Hardware, Pottery Barn, Janie & Jack, Gymboree, Crazy 8, Kenneth Cole, and the Moniteur Groupe in Paris.

questionnaire

1. What was your very first job? 

I was prop assistant in a local department store (first job as a teenager) and spent my entire day dressing mannequins and trying not to fall off of ladders

2. Please describe, in your own words, what your job is and what work it entails.

I oversee the creative for a 30,000 square foot in-house marketing studio for Old Navy. The marketing studio directs, executes, and continually evolves brand and product imagery. We are consistently looking for ways to better connect with our customer, drive brand relevance, create brand loyalty, and better serve our customer in an aspirational brand forward light.

3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Was there a train of events that brought you where you are today?

I was always a super visual and creative kid but I would say that my high school years was when I was really able to start to flourish. I was fortunate enough to attend a preforming arts and visual arts high school which really allowed me to experiment across multiple mediums and start to hone my aptitudes. It was a great foundation for my growth as a creative person.

4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

Oh! Travelling and immersing yourself into as many cultures as you possibly can for as long as you can. Experiencing the world from as many viewpoints as possible is invaluable as a visual communicator!

jury

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