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Antoine BROWN
SVP | PUBLICIS ONE TEAM
Born one cold winter afternoon on February 29th (leap day) as Antoine Brown, goes by AB. AB has nearly 20 years of experience in media, strategy and communications planning. After doing media strategy for 15 years, I went on the creative side to lead communications planning for local creative shops in NYC (Huge & Pereira O’Dell), helping to build strategies for brands in categories that range from financial services, CPG, law, luxury goods, auto and home buying. Now, a Boomerang to Spark Foundry, after working there for 4 years on the Coca Cola and Kraft businesses, is leading part of the Citi business after two years on USAA. Some accolades include launching the “I’m lovin it” campaign for McDonalds years ago, as well as a Gold Festival of Media Award for the best targeted campaign with GlaskoSmithKline and the Drag Sensation Ongina. In my spare time, I loves to dance, karaoke and be the life of the party. You’ll rarely catch me without my signature snapbacks!
questionnaire
1. What was your very first job?
My very first job was at Walgreens in Chicago as a Junior in High School.
2. Please describe, in your own words, what your job is and what work it entails.
I work at Spark Foundry as a Media Strategist. The job entails helping brands understand when, where and how to show up to change a consumers attitude or behavior.
3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Was there a train of events that brought you where you are today?
I went through several majors in undergrad, but graduated with a degree in Marketing with a minor in Graphic Communication’s. My first marketing class, which wasn’t until late Sophomore year, felt like home. I knew then that this is the field in which I needed to be.
4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
Networking and talking to people in the industry is the best way to stay abreast of everything that’s going on. I’m very open minded and look at everything through a creative lens.
5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation rather than its recognition or industry "success," what would it be?
My work on GSK targeting African Americans and Gay men through RuPaul’s drag race won gold at the Festival of Media awards. Working with Logo and the Drag Queen Ongina was an amazing experience.
6. Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most interested in seeing at CONNECTIONS? (ie photo, film, production, social, experiential, vr, cgi, animation etc)
I love any and everything creative so I’m looking forward to it all.
