Alex joined Thomson Reuters in November 2019 as Chief Communications Officer. He also leads the Social Impact Institute, which architects the company’s global volunteerism and sustainability efforts – and its overarching work on access to justice and transparency.
Before Thomson Reuters, Alex served as vice president of Brand Stewardship & Impact for Recreational Equipment, Inc (REI), a $2.6bn retail co-operative headquartered in Seattle that comprises 18 million members and 13,000 employees. He led public policy, government affairs, employee recognition, internal and external communications, content & media, philanthropy and sustainability.
During his time at REI, #OptOutside won the Cannes Titanium award for shutting down its business annually on Black Friday and encouraging people to reconnect with nature. The campaign disrupted retail and contributed to REI being recognized for the 21st consecutive year as a Fortune Top 100 Best Place to Work. REI is known as a national leader in sustainability, having launched broad-reaching product sustainability standards for the outdoor industry, which accounts for 2.2% of consumer spending in the U.S.
Earlier in his career, Alex spent more than a decade working in Europe, south east Asia and the U.S. for the world’s largest independent marketing communications firm, Edelman. He specialized in international brand building and reputation defense. Latterly - as an Executive Vice President in the Corporate Affairs division - he co-led the New York Business + Social Purpose practice.
Alex holds a Bachelor of Arts in Politics & Philosophy from the University of Leeds. He advises Sustainable Brands and is a member of the Arthur W. Page Society.He grew up in London, but his family is now distributed across the U.S. and New Zealand. He’s married to a Texan and lives in Toronto.