Alex SUH

1. What was your very first job? 
Summer camp hand: Setting up camp for the campers to come.  

 2. Please describe, in your own words, what your job is and what work it entails.
To design, manage and set guidelines for SkinCeuticals’ look and feel, globally across all media channels – print, e-comm, social, retail and packaging. Find balance between the business/strategic  and creative needs for the brand and keep evolving it. 

3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Was there a train of events that brought you where you are today?
It isn’t. It gives me stress, white hair, headaches, dry eyes, sore wrists, etc.; however, the benefits outweigh the negatives. In the wee hours of the morning, after many late nights, when everyone else is asleep, when my brain is fried, I still find pure joy exploring an abstract concept and coming up with visual solutions. Who else gets to play with colors, shapes, pictures and letters all day and get paid for it! Majoring in art history in college, especially focusing on ancient art and having to express in words what I saw visually set the stage for my approach to the creative world. It is how I still frame and process all projects. 

 4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
Constantly, tirelessly looking around at all times. Collecting the detritus of society around you. You have to have an itinerant mind’s eye, always looking sideways. Keep moving.

 5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation rather than its recognition or industry “success,” what would it be?
None. I always get sick of my work after it is completed… because it is never finished. It can always be improved upon. It drives me nuts.