Zaid AL-ASADY

SVP, Creative | ILLUMINATION ENTERTAINMENT

A Londoner in Los Angeles, by way of Sydney, Australia, Zaid is a highly awarded Senior Vice President and Creative Director at Deutsch with a passion for the reciprocal relationship between design, advertising and popular culture. Currently working on integrated campaigns for Volkswagen and Target, Zaid is most excited by telling engaging stories through the splintered media landscape. His career span includes time at Wieden+Kennedy, Mother London and Leo Burnett Sydney where he’s championed integrated campaigns, virtual reality film-making, apps, games and social-driven work for brands including Nike, Samsung, McDonald’s, Beck’s, Uniqlo, Nokia and the Australian Bureau of Statistics to name a few. He’s also won a lot of awards but doesn’t like to talk about them.

questionnaire

 

1.) What was your very first job?

I worked with a sign maker in London when I was 15 years old where I learnt to design, produce and install neon, vinyl and hand-painted signage.

2.) Please describe, in your own words, what your job is and what work it entails.

I’m an SVP, Creative Director at Deutsch in LA. I help tell engaging stories for our clients across a number of platforms.

3.) How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

There was no singular defining moment, I was just always drawn to the creative arts as a kid as a way to explore my own over-active imagination. Whether it was creating logos and sketching soccer jerseys for fictional teams, designing watch faces or writing and illustrating stories it’s all I ever remember doing growing up so I’ve spent my entire life, to this day, exploring different forms of creative expression as the media landscape changes around me.

4.) In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

Read. A lot. Read everything.Stay plugged into culture or risk being irrelevant. Then experiment, take risks and never fear failure.

5.) If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

We made a game called “Run That Town” to showcase the census results for the Australian Bureau of Statistics… Sounds boring, right? Well it wasn’t. It was dope.

jury

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SVP, Group CD | EVOKE GIANT
SVP, Creative | ILLUMINATION ENTERTAINMENT
GCD | META DESIGN CHINA
Head of Creative Operations | SPECSAVERS
Chief Creative Officer | AUDIGENT
Sr. Producer | DROGA5
VP of Production | SYNEOS HEALTH
SVP, Integrated Broadcast Prod. | CRONIN & CO.
Creative Director
Sr. Producer | AMAZON
Sr. Creative Producer
Creative Director | VOX MEDIA
Executive Producer | KESSELSKRAMER / KK LA
Creative Director | FCB CHICAGO
Chief Production Officer | SWIFT
Creative Director | TOMBRAS
Executive Creative Director | TAG CREATIVE
Creative Director | FRED & FARID LA
Sr. Producer | LEO BURNETT CHICAGO
EVP Creative Director | REVHEALTH
Creative Director | McCANN
Marketing Director | ALASKA AIRLINES
Director of Production | Executive Producer
VP Creative Director | EVOKE HEALTH
CD | COMMONWEALTH / McCANN
Marketing Manager | VANGUARD
Principal | CRITERION GLOBAL
Executive Producer | GENERAL MILLS
‎Creative specialist | MICROSOFT
Chief Brand Officer | CAVU VENTURE PARTNERS
Sr. Producer | ARC WORLDWIDE CHICAGO
Creative Director | NIKE
Dir., Agency PM Platform Ops | PERISCOPE
Art Director | MICROSOFT
Group Creative Director | GREY NEW YORK
VP Creative Services | OGILVY MIAMI
Chief Creative Officer | GOLIN CHICAGO
Strategy Concept Design Film Photo | MAVODI
VP of Marketing | BROWN JORDAN
SVP Exec. Creative Director | FCB CHICAGO
Creative Director | SPIRIT & FLESH
CCO | MRM US WEST
Co-Founder, CD | GUS
CEO | DRAB AGENCY
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ECD | VMLY&R
VP Creative Services | BATH & BODY WORKS
Co-Chief Creative Officer | AVRETT FREE GINSBERG
Chief Creative Officer | ISOBAR CANADA
ED, Brand & Content Marketing | IBM NY
Creative Director | LINKEDIN SF
Sr. Director of Marketing | NIKE
SVP, Executive Producer | LEO BURNETT CHICAGO
Founder | HEARTY
Chief Creative Officer | BAYARD
Managing Producer, Brand Creative | QVC
Sr. Art Producer | MARY KAY COSMETICS
SVP Creative Director | HILL / HOLLIDAY
CCO | INBRAX CHILE
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Producer | CAPITAL ONE
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Executive Producer |
Creative Director | FERNWEH LAND
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VP Creative Director | EVOKE GIANT
Chief Creative Officer | AGENCY 59 TORONTO
Snr. Producer | MICROSOFT
Lead Photo Editor | PINTEREST
CCO | COSSETTE TORONTO
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VP Exec. Producer | AREA 23
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Chief Creative Officer | GREY MIDWEST
Creative Director | INDUSTRIAL COLOR
Head of Production | CO:COLLECTIVE
Design Creative | NETFLIX
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VP | Director of Art Production | RPA
Art Director | SEGA
Associate CD | DOLLAR SHAVE CLUB
Head of Production and Studio | Whirlpool Corporation
Group CD | ACE HOTEL, ATELIER ACE
VP Creative | URBAN DECAY
Creative Director | FACEBOOK
ACD | ANOMALY
Creative Director
Creative Director | VMLY&R
Head of Production | LINKEDIN SF
CCO | PINNACLE CHICAGO
Chief Production Officer | WEBBY MEDIA GROUP
Sr. Producer | COMPASS
EVP, ECD | LEO BURNETT CHICAGO
Founder, Partner | CUTWATER
Photo Team Lead | SQUARE
CCO | WUNDERMAN THOMPSON
Sr. Creative Director | HOMELIGHT
Group Creative Director | VMLY&R
Art Director | THE ELDER STATESMAN
Creative Director | ANOMALY LA
Director of Creative Production | SQUARESPACE
Sr. Director of Marketing | JACUZZI GROUP
Creative Director | HEARST DIGITAL MEDIA
ACD | ANOMALY
VP Creative Director | EVOKE GIANT
EVP Creative Director | LEO BURNETT CHICAGO
Head of Production and Operations | JOHANNES LEONARDO
Group Creative Director | FISHAWACK HEALTH
Design Director | PEREIRA & O'DELL
Creative Director | GOOGLE SAN FRANCISCO
VP Creative Director |
Creative Director | CB2
SVP, Director of Production | PUBLICIS, THE PUB
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FMR Sr. Creative Director | NIKE (Former)
Creative Director | (EX DON BUENOS AIRES)
Sr. Integrated Producer | BSSP
ACD | R/GA BRAZIL
Executive Creative Director | EBAY
Group Creative Director | INTER PARFUMS
VP Creative Services | WARNER RECORDS
Creative Producer | CONVERSE
VP, Exe. Producer | EDELMAN CHICAGO
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Creative Director | HUCKBERRY
Head of Production | WIEDEN + KENNEDY NEW YORK
EVP, ECD | LEO BURNETT CHICAGO
Creative Strategist | TIKTOK (Chicago)
Creative Director | NBC UNIVERSAL
Sr. Integrated Producer | LINKEDIN SF
Executive Producer | VOLKSWAGEN
Executive Producer | NIKE
Creative Director | WWE
Group Director, Integrated Production | VMLY&R
Sr. Art Director | COTY BEAUTY
Executive Producer | TRACTION FACTORY
Creative Director | SONOS
Head of Production | THE REC LEAGUE
VP Creative Director | GROUP NINE MEDIA
Executive Creative Director | ALLSTATE
Global Executive Creative Director | SID LEE CANADA
Executive Producer | FRED & FARID LA
Sr. Integrated Producer | CALVIN KLEIN
Sr. Photography Producer | APPLE
Marketing Consultant
Head of Design | 14TH AND MARKET
Senior Producer | JOHANNES LEONARDO
Sr. Producer | NEW AVON
Production Director | NELSON SCHMIDT
ACD | SAATCHI HONG KONG
Creative Director | MSMEYAGI CREATIVE
VP Assoc. Creative Director | HAVAS LIFE
Art Producer
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