Vincent GERAGHTY

Founder | HEARTY

Vincent is a 30 year veteran of the advertising industry. Starting his career as a  creative, his focus has always been crafting ideas to the highest level. An industry  leader in the area of integrated production, Vincent and he’s teams produce world  class motion, static, and experiential content for social, digital, broadcast, out of  home and branded content channels. He has spent the last decade developing new  production models to deliver agile content production at scale for some of the largest  agencies and their global brands. 

In 2020 Vincent co-founded Hearty, a growth focused creative agency, with former  colleague Josh Crick. A completely new agency unencumbered by tradition, Hearty is  able to deliver true innovation and time/cost efficiencies.  

Prior to founding Hearty, Vincent was the Executive Director of Integrated Production  for Ogilvy USA responsible for the cross platform production deliverables for all  Ogilvy USA clients. Before Ogilvy Vincent was the Chief Production Officer for Publicis  Communications North America, leading the integrated production teams of the  Publicis Communications creative agencies in North America. Vincent moved to the  Publicis holding company Chief Production Officer role from his role inside the Publicis  held agency, Leo Burnett. Vincent was the Executive Director of Production at Leo  Burnett North America from 2012 to 2017. At Leo Burnett, Vincent lead one of the  largest, most award winning production departments in the industry. His focus was on  building a truly integrated production team - connecting motion, digital, retail and  print producers into a single high functioning department. In 2013 Vincent launched  the GreenHouse content and digital studio at Leo Burnett to solve clients agile  digital/content production needs. The GreenHouse studio quickly grew to services  clients across the Publicis Groupe portfolio. Before Joining Leo Burnett in 1999,  Vincent spent a decade at BDDO where he made the move from creative to production  early in his career.  

Vincent has received numerous awards, including a Gold Clio for the Altoids  integrated campaign “Altodia”, a Cannes Film Gold Lion for Altoids and a Cannes  Direct Gold Lion for the production of Coca Cola’s “Small World Machines”. His production teams have won many industry awards, including the AICP Next Best of  Show for Allstate “Social Savy Burglar” and several Cannes Gold Lions for the Always  “Like a Girl” campaign. Vincent’s team produced the "Air B&B / Van Gogh's Bedroom"  project that was awarded 7 Cannes Gold Lions. In 2017 his Samsung production team  produced the multi Cannes award winning “Ostrich” film. While at Ogilvy Vincent has  produced award winning work including the 2019 SCJ “B-Studios” project which  highlighted famous music recorded in Bathrooms as some of the most renowned  recording studios around the country.  

Vincent sits on the Midwest regional board for the Brady Campaign to end gun  violence. He resides in Chicago with his wife, kids and too many pets. 

 

questionnaire

1. What was your very first job? 
Assistant Art Director, BBDO Chicago.

2. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?
As a high-school student I discovered art, writing and cinema.  I had teachers who recognized a bit of artistic talent in me and gave me the confidence that comes from feeling your good at something. While focused on fine art in college, I was introduced to an Art Director at BBDO Chicago. I was lucky enough to land a summer internship program and worked hard to land a full time role.

3. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
In today's production environment producers can't rely on a templated approach.  I try to push myself and my teams to embrace the disruption, find the joy in producing "the never been done before" ideas. The proliferation and access to equipment and software is amazing. 12 years ago the two-thousand dollar drone shot was a eighty-five thousand dollar shoot day add on for a helicopter.

4. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 
The Altoid's "Altodia" online film campaign and website.  While the work is now many years old, it still remains fresh to me.  It was one of those great creative ideas, under budgeted but with a team of creators who wanted to get it made.  I truly felt like part of the creative team and not just a producer executing and Idea. It was the perfect storm of talent working to achieve an excellent creative result.

jury

Chief Creative Officer | C/C/G
SVP, Group CD | EVOKE GIANT
SVP, Creative | ILLUMINATION ENTERTAINMENT
GCD | META DESIGN CHINA
Head of Creative Operations | SPECSAVERS
Chief Creative Officer | AUDIGENT
Sr. Producer | DROGA5
VP of Production | SYNEOS HEALTH
SVP, Integrated Broadcast Prod. | CRONIN & CO.
Creative Director
Sr. Producer | AMAZON
Sr. Creative Producer
Creative Director | VOX MEDIA
Executive Producer | KESSELSKRAMER / KK LA
Creative Director | FCB CHICAGO
Chief Production Officer | SWIFT
Creative Director | TOMBRAS
Executive Creative Director | TAG CREATIVE
Creative Director | FRED & FARID LA
Sr. Producer | LEO BURNETT CHICAGO
EVP Creative Director | REVHEALTH
Creative Director | McCANN
Marketing Director | ALASKA AIRLINES
Director of Production | Executive Producer
VP Creative Director | EVOKE HEALTH
CD | COMMONWEALTH / McCANN
Marketing Manager | VANGUARD
Principal | CRITERION GLOBAL
Executive Producer | GENERAL MILLS
‎Creative specialist | MICROSOFT
Chief Brand Officer | CAVU VENTURE PARTNERS
Sr. Producer | ARC WORLDWIDE CHICAGO
Creative Director | NIKE
Dir., Agency PM Platform Ops | PERISCOPE
Art Director | MICROSOFT
Group Creative Director | GREY NEW YORK
VP Creative Services | OGILVY MIAMI
Chief Creative Officer | GOLIN CHICAGO
Strategy Concept Design Film Photo | MAVODI
VP of Marketing | BROWN JORDAN
SVP Exec. Creative Director | FCB CHICAGO
Creative Director | SPIRIT & FLESH
CCO | MRM US WEST
Co-Founder, CD | GUS
CEO | DRAB AGENCY
Executive Creative Director | ALMACÉN
Creative Director | VMLY&R
Creative Director | PROLOGIS
ECD | VMLY&R
VP Creative Services | BATH & BODY WORKS
Co-Chief Creative Officer | AVRETT FREE GINSBERG
Chief Creative Officer | ISOBAR CANADA
ED, Brand & Content Marketing | IBM NY
Creative Director | LINKEDIN SF
Sr. Director of Marketing | NIKE
SVP, Executive Producer | LEO BURNETT CHICAGO
Founder | HEARTY
Chief Creative Officer | BAYARD
Managing Producer, Brand Creative | QVC
Sr. Art Producer | MARY KAY COSMETICS
SVP Creative Director | HILL / HOLLIDAY
CCO | INBRAX CHILE
Sr. Creative | THE VIA AGENCY
Producer | CAPITAL ONE
Chief Creative Officer | 11 HONORÉ
Chief Creative Officer | CEFT AND COMPANY
Executive Producer |
Creative Director | FERNWEH LAND
Creative Director | FPO MARKETING
Sr. Art Director | SPOTIFY (Former)
Visual Manager | WIRED
VP Creative Director | EVOKE GIANT
Chief Creative Officer | AGENCY 59 TORONTO
Snr. Producer | MICROSOFT
Lead Photo Editor | PINTEREST
CCO | COSSETTE TORONTO
Head of Production | CHOBANI
Head of Creative | THE REC LEAGUE
Senior Art Director | AMAZON MUSIC
VP Exec. Producer | AREA 23
SVP Group CD | TBWA\WORLDHEALTH
Chief Creative Officer | GREY MIDWEST
Creative Director | INDUSTRIAL COLOR
Head of Production | CO:COLLECTIVE
Design Creative | NETFLIX
Chief Creative Officer | LITTLSTAR
Senior Integrated Producer | UNILEVER, U STUDIO
VP | Director of Art Production | RPA
Art Director | SEGA
Associate CD | DOLLAR SHAVE CLUB
Head of Production and Studio | Whirlpool Corporation
Group CD | ACE HOTEL, ATELIER ACE
VP Creative | URBAN DECAY
Creative Director | FACEBOOK
ACD | ANOMALY
Creative Director
Creative Director | VMLY&R
Head of Production | LINKEDIN SF
CCO | PINNACLE CHICAGO
Chief Production Officer | WEBBY MEDIA GROUP
Sr. Producer | COMPASS
EVP, ECD | LEO BURNETT CHICAGO
Founder, Partner | CUTWATER
Photo Team Lead | SQUARE
CCO | WUNDERMAN THOMPSON
Sr. Creative Director | HOMELIGHT
Group Creative Director | VMLY&R
Art Director | THE ELDER STATESMAN
Creative Director | ANOMALY LA
Director of Creative Production | SQUARESPACE
Sr. Director of Marketing | JACUZZI GROUP
Creative Director | HEARST DIGITAL MEDIA
ACD | ANOMALY
VP Creative Director | EVOKE GIANT
EVP Creative Director | LEO BURNETT CHICAGO
Head of Production and Operations | JOHANNES LEONARDO
Group Creative Director | FISHAWACK HEALTH
Design Director | PEREIRA & O'DELL
Creative Director | GOOGLE SAN FRANCISCO
VP Creative Director |
Creative Director | CB2
SVP, Director of Production | PUBLICIS, THE PUB
Creative Producer | CHICO'S
FMR Sr. Creative Director | NIKE (Former)
Creative Director | (EX DON BUENOS AIRES)
Sr. Integrated Producer | BSSP
ACD | R/GA BRAZIL
Executive Creative Director | EBAY
Group Creative Director | INTER PARFUMS
VP Creative Services | WARNER RECORDS
Creative Producer | CONVERSE
VP, Exe. Producer | EDELMAN CHICAGO
Director of Production | 72ANDSUNNY NY
Creative Director | HUCKBERRY
Head of Production | WIEDEN + KENNEDY NEW YORK
EVP, ECD | LEO BURNETT CHICAGO
Creative Strategist | TIKTOK (Chicago)
Creative Director | NBC UNIVERSAL
Sr. Integrated Producer | LINKEDIN SF
Executive Producer | VOLKSWAGEN
Executive Producer | NIKE
Creative Director | WWE
Group Director, Integrated Production | VMLY&R
Sr. Art Director | COTY BEAUTY
Executive Producer | TRACTION FACTORY
Creative Director | SONOS
Head of Production | THE REC LEAGUE
VP Creative Director | GROUP NINE MEDIA
Executive Creative Director | ALLSTATE
Global Executive Creative Director | SID LEE CANADA
Executive Producer | FRED & FARID LA
Sr. Integrated Producer | CALVIN KLEIN
Sr. Photography Producer | APPLE
Marketing Consultant
Head of Design | 14TH AND MARKET
Senior Producer | JOHANNES LEONARDO
Sr. Producer | NEW AVON
Production Director | NELSON SCHMIDT
ACD | SAATCHI HONG KONG
Creative Director | MSMEYAGI CREATIVE
VP Assoc. Creative Director | HAVAS LIFE
Art Producer
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