Nick LIPTON

Group CD | ACE HOTEL, ATELIER ACE

Let’s start with a confession, I discovered reading embarrassingly late. But when I did it made me fall in love with writing. Which became a passion for storytelling. Through sleepless nights, endless enthusiasm and horrid stubbornness I jammed my foot in the door and jump started a career. Some would disagree, but plenty thought I wrote some good articles, made fun videos and eventually built the third largest snowboarding website on earth. That got me writing for Nike, which led to boutique agencies and eventually Leo Burnett. That snarling behemoth demanded I be better,  that I create fast,, with purpose and always evaluate with brand problems in mind. After learning to manage teams, understand budgets, have the hard conversations and deliver growth I left to lead creative for someone else in-house. I bounced out of that sooner than I had expected to help John Norman and team at Havas Chicago. Hopefully, this is just the beginning. 

questionnaire

  1. What was your very first job?

I can’t remember if it was Janitor or Little League Umpire. Either way I made a mistake. Being a kid and having to manage grown men screaming at you, their kids, other children and other dads is a challenge. But, realizing how gross your peers are as you force your hand into a shower drain isn’t a great first gig either. 

 

  1. Please describe, in your own words, what your job is and what work it entails.

Linkedin says I’m a Group Creative Director. Unfortunately, any form of Creative Director has really lost its meaning as everyone with 10 followers and a t-shirt design now fly’s the Creative Director flag. In reality, I’m a fireman, a janitor, a junior copywriter, a strategist, a therapist and occasionally the punching bag. I wouldn’t have it any other way though. It’s a thrill finding where I add value, what problems I can tackle and how I can help my teams and groups create something every single day. 

 

  1. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

I wanted to be a pro snowboarder for the longest time. And in that world, creativity is king. Eventually I gave up and learned to write about snowboarding to stay close. One, two, skip a few and I was at the right party at the right time to meet a recruiter. One of the best in the business (shout out Debbie Bougdanos). They brought me on, didn’t fire me even though they wanted to and eventually I figured out how to be useful.

 

  1. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

Everything changes, so you either change or you become irrelevant. There are no stories of the great and mighty artist, athlete or businessperson who did the same thing for decades. I have no idea why people think it would work for us. Adapt or die, nature taught us that eons ago. My only advice, be interested, do creative things because you love to do them or find a different job.

 

  1. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

It would have nothing to do with advertising. It would be the careers I’ve help build. The students I’ve had the luxury of mentoring. The experiences creating the work alongside talented and intelligent people. It would be the signed baseballs from the Cubs players we helped do charity work for. The money we got clients to donate to great causes. It should never be some ad or product, it should be what it took to get there and who you got to work with along the way.

 

      Which creative disciplines do you commission most, and are most interested in seeing more of and why? (ie photo, film, social, experiential, vr, etc)

Historically I’ve hired a lot of photographers and cinematographers. I love finding the folks who see the world in their own way. Not those who mimic whatever’s popular on Instagram, but truly see the world differently and can share their vision in stills or motion. There’s nothing better than building relationships with these geniuses before they become famous and cementing lifelong friendships. Other than that, dear people of Earth, we need writers. Everyone wants to learn to take a photo or design a poster. Where are all the poets, storytellers, journalists ready to put pen to paper and make the buying public feel the power of their words?

jury

Chief Creative Officer | C/C/G
SVP, Group CD | EVOKE GIANT
SVP, Creative | ILLUMINATION ENTERTAINMENT
GCD | META DESIGN CHINA
Head of Creative Operations | SPECSAVERS
Chief Creative Officer | AUDIGENT
Sr. Producer | DROGA5
VP of Production | SYNEOS HEALTH
SVP, Integrated Broadcast Prod. | CRONIN & CO.
Creative Director
Sr. Producer | AMAZON
Sr. Creative Producer
Creative Director | VOX MEDIA
Executive Producer | KESSELSKRAMER / KK LA
Creative Director | FCB CHICAGO
Chief Production Officer | SWIFT
Creative Director | TOMBRAS
Executive Creative Director | TAG CREATIVE
Creative Director | FRED & FARID LA
Sr. Producer | LEO BURNETT CHICAGO
EVP Creative Director | REVHEALTH
Creative Director | McCANN
Marketing Director | ALASKA AIRLINES
Director of Production | Executive Producer
VP Creative Director | EVOKE HEALTH
CD | COMMONWEALTH / McCANN
Marketing Manager | VANGUARD
Principal | CRITERION GLOBAL
Executive Producer | GENERAL MILLS
‎Creative specialist | MICROSOFT
Chief Brand Officer | CAVU VENTURE PARTNERS
Sr. Producer | ARC WORLDWIDE CHICAGO
Creative Director | NIKE
Dir., Agency PM Platform Ops | PERISCOPE
Art Director | MICROSOFT
Group Creative Director | GREY NEW YORK
VP Creative Services | OGILVY MIAMI
Chief Creative Officer | GOLIN CHICAGO
Strategy Concept Design Film Photo | MAVODI
VP of Marketing | BROWN JORDAN
SVP Exec. Creative Director | FCB CHICAGO
Creative Director | SPIRIT & FLESH
CCO | MRM US WEST
Co-Founder, CD | GUS
CEO | DRAB AGENCY
Executive Creative Director | ALMACÉN
Creative Director | VMLY&R
Creative Director | PROLOGIS
ECD | VMLY&R
VP Creative Services | BATH & BODY WORKS
Co-Chief Creative Officer | AVRETT FREE GINSBERG
Chief Creative Officer | ISOBAR CANADA
ED, Brand & Content Marketing | IBM NY
Creative Director | LINKEDIN SF
Sr. Director of Marketing | NIKE
SVP, Executive Producer | LEO BURNETT CHICAGO
Founder | HEARTY
Chief Creative Officer | BAYARD
Managing Producer, Brand Creative | QVC
Sr. Art Producer | MARY KAY COSMETICS
SVP Creative Director | HILL / HOLLIDAY
CCO | INBRAX CHILE
Sr. Creative | THE VIA AGENCY
Producer | CAPITAL ONE
Chief Creative Officer | 11 HONORÉ
Chief Creative Officer | CEFT AND COMPANY
Executive Producer |
Creative Director | FERNWEH LAND
Creative Director | FPO MARKETING
Sr. Art Director | SPOTIFY (Former)
Visual Manager | WIRED
VP Creative Director | EVOKE GIANT
Chief Creative Officer | AGENCY 59 TORONTO
Snr. Producer | MICROSOFT
Lead Photo Editor | PINTEREST
CCO | COSSETTE TORONTO
Head of Production | CHOBANI
Head of Creative | THE REC LEAGUE
Senior Art Director | AMAZON MUSIC
VP Exec. Producer | AREA 23
SVP Group CD | TBWA\WORLDHEALTH
Chief Creative Officer | GREY MIDWEST
Creative Director | INDUSTRIAL COLOR
Head of Production | CO:COLLECTIVE
Design Creative | NETFLIX
Chief Creative Officer | LITTLSTAR
Senior Integrated Producer | UNILEVER, U STUDIO
VP | Director of Art Production | RPA
Art Director | SEGA
Associate CD | DOLLAR SHAVE CLUB
Head of Production and Studio | Whirlpool Corporation
Group CD | ACE HOTEL, ATELIER ACE
VP Creative | URBAN DECAY
Creative Director | FACEBOOK
ACD | ANOMALY
Creative Director
Creative Director | VMLY&R
Head of Production | LINKEDIN SF
CCO | PINNACLE CHICAGO
Chief Production Officer | WEBBY MEDIA GROUP
Sr. Producer | COMPASS
EVP, ECD | LEO BURNETT CHICAGO
Founder, Partner | CUTWATER
Photo Team Lead | SQUARE
CCO | WUNDERMAN THOMPSON
Sr. Creative Director | HOMELIGHT
Group Creative Director | VMLY&R
Art Director | THE ELDER STATESMAN
Creative Director | ANOMALY LA
Director of Creative Production | SQUARESPACE
Sr. Director of Marketing | JACUZZI GROUP
Creative Director | HEARST DIGITAL MEDIA
ACD | ANOMALY
VP Creative Director | EVOKE GIANT
EVP Creative Director | LEO BURNETT CHICAGO
Head of Production and Operations | JOHANNES LEONARDO
Group Creative Director | FISHAWACK HEALTH
Design Director | PEREIRA & O'DELL
Creative Director | GOOGLE SAN FRANCISCO
VP Creative Director |
Creative Director | CB2
SVP, Director of Production | PUBLICIS, THE PUB
Creative Producer | CHICO'S
FMR Sr. Creative Director | NIKE (Former)
Creative Director | (EX DON BUENOS AIRES)
Sr. Integrated Producer | BSSP
ACD | R/GA BRAZIL
Executive Creative Director | EBAY
Group Creative Director | INTER PARFUMS
VP Creative Services | WARNER RECORDS
Creative Producer | CONVERSE
VP, Exe. Producer | EDELMAN CHICAGO
Director of Production | 72ANDSUNNY NY
Creative Director | HUCKBERRY
Head of Production | WIEDEN + KENNEDY NEW YORK
EVP, ECD | LEO BURNETT CHICAGO
Creative Strategist | TIKTOK (Chicago)
Creative Director | NBC UNIVERSAL
Sr. Integrated Producer | LINKEDIN SF
Executive Producer | VOLKSWAGEN
Executive Producer | NIKE
Creative Director | WWE
Group Director, Integrated Production | VMLY&R
Sr. Art Director | COTY BEAUTY
Executive Producer | TRACTION FACTORY
Creative Director | SONOS
Head of Production | THE REC LEAGUE
VP Creative Director | GROUP NINE MEDIA
Executive Creative Director | ALLSTATE
Global Executive Creative Director | SID LEE CANADA
Executive Producer | FRED & FARID LA
Sr. Integrated Producer | CALVIN KLEIN
Sr. Photography Producer | APPLE
Marketing Consultant
Head of Design | 14TH AND MARKET
Senior Producer | JOHANNES LEONARDO
Sr. Producer | NEW AVON
Production Director | NELSON SCHMIDT
ACD | SAATCHI HONG KONG
Creative Director | MSMEYAGI CREATIVE
VP Assoc. Creative Director | HAVAS LIFE
Art Producer
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