Hernán CERDEIRO

Executive Creative Director | ANY GIVEN DAY

Hernan Cerdeiro is the founder of AnyGivenDay, a digital full-service collaboration and ideation company he created in 2016.

Ex VP Executive Creative Director at the advertising agency Conill Saatchi & Saatchi, he worked for brands like Tide, Crest, Toyota, Alaska Airlines, Beldent, Abbott, and many more. He obtained significant results for some of the most important brand's clients. Among his achievements: 3 Cannes Lions, 2 One Show, a Wood Pencil at D&AD, 1 Clio, and also an Effie for Toyota's campaign "More Than Cars."

Hernán also worked as VP Group Creative Director for LatinWorks. In this Multicultural agency, his role was to oversee the creative development for brands such as Chevrolet, Anheurser-Busch's Budweiser, and Bud Light; Mars' Snickers, M&M's, Twix, and Pedigree; also Wrigley's Starburst and Skittles. Being one of the most prominent agencies in its field, LatinWorks is a multi-awarded advertising agency been part of AdAge's 2014 A-List.

He also held the VP Group Creative Director position at Alma DDB, overseeing McDonald's, State Farm, Goodyear, Clorox, Tobacco Free Florida, Quaker, PNC Bank, Rosetta Stone, and Cricket Wireless, among others. In those two years, Hernán achieved outstanding results for this agency. For the first time in Alma DDB's history, the agency won two Silver Lions at Cannes Lions Festival, making it the most awarded agency in the Hispanic market in 2013. He also helped the agency attain recognition at the Effie Awards. As a result of all these achievements, Alma DDB was named 2014 Multicultural Agency of the Year by Ad Age. During his tenure, Alma DDB also managed to obtain new accounts. Among them, Goodyear and BBVA.

Hernán spent the first years of his advertising career at Bridger Conway and then moved to Craverolanis (a primary advertising agency in Argentina). After Craverolanis, he joined Ogilvy Argentina to create the memorable campaigns "Las cosas como son" for Sprite and "Toma lo bueno" for Coca-Cola.

Later, he joined Young & Rubicam Buenos Aires, taking the role of Creative Director for brands such as Quilmes beer, MTV, Visa, YPF, Banco Comafi, Los Altos, Arcor, and Disco supermarkets.  At Y&R, he also developed campaigns like "Don't Kill The Music" and "The Opposite Of Everything" for MTV, "Partido de la Costa" and "Encuentros" for the emblematic local Quilmes beer, followed by the "Headaches" print campaign for Bayer's Actron Pediátrico. He then joined McCann Erickson Buenos Aires as Creative Director, working on significant accounts that included Chevrolet, Mastercard, Reebok, and Nestlé.

He furthered his career at Ponce Buenos Aires, one of the most renowned creative agencies in Argentina, where he contributed to creative development for global and national brands, including Axe, Rexona, Impulse, Kibon, Stella Artois, and Knorr.

Throughout his 20 years of professional career, Hernán won many personal awards, including Cannes Lions, One Show, Clio Awards, D&AD, New York Festivals, London Festival, Art Directors Club, Grand Prix at El Sol, Grand Prix at Círculo de Creativos Argentinos, Grand Prix at Fiap, Andy Awards, Wave, World Press Awards, Lápiz de Oro, El Ojo de Iberoamérica, and Epica Awards.

He also obtained a Gold Bullet at the YoungGuns Award in the Print Advertising Campaign for Actron Pediátrico. He was ranked among the 20 most awarded creative talents of the YoungGuns in 2006.

jury

Sr. Copywriter | VMLY&R LONDON
Head Of Production | HAVAS HEALTH & YOU
Creative Director | ANOMALY NY
Executive Creative Director | McCann/Mexico City
CCO | OGILVY ANDEAN
Group Creative Director | META DESIGN CHINA
Creative Director + UX Design Strategy | GOOGLE
ABELSON TAYLOR | VP Integrated Production
Group Creative Director | 21GRAMS NY
Dir. of Digital Marketing | STARZ ENTERTAINMENT
CCO | AUDIGENT
Manager, Internal Production Studio | NETFLIX LA
Creative Director | FUSION92
Production Director | CONILL
Creative Director | VOX MEDIA
Chief Production Officer | SWIFT AGENCY
Creative Director | JUJU
Chief Content Officer | HAVAS HEALTH & YOU
Creative Director | ANOMALY LA
Sr. Art Director | SEPHORA
Co-Founder & CCO | FANTASTICA
LEO BURNETT CHICAGO | Sr. Producer
ACD | EVOKE
EVP Creative Director | REVHEALTH
VP, Creative Director | McCANN NY
Group Creative Director | CDM NY
Head of Marketing | SUR LA TABLE
ECD | HANSON DODGE CREATIVE
Principal | CRITERION GLOBAL
Chief Creative Officer | GODFATHER MIAMI
Creative Director | WIPER
Executive Creative Director | ANY GIVEN DAY
Senior Art Producer | ARNOLD NY
Sr. Producer | ARC WORLDWIDE CHICAGO
CCO | COLLINS / NEW YORK
VP Creative Services | OGILVY MIAMI
SPR Therapautics | Senior Manager, Operations
Co-Founder | FOUNDERS
Creative Director | VERIZON
AVRETT FREE GINSBERG | Chief Creative Officer
ECD | BBDO/Mexico City
Associate Creative Director | GIANT SPOON
Creative Director | GUT MEXICO
Executive Creative Director | DIESTE DALLAS
Chief Creative Officer | BCW GLOBAL
EVOKE | SVP Group Creative Director
Creative Director | WIEDEN+KENNEDY
Chief Creative Officer | INBRAX CHILE
Creative Director | GUT MEXICO
Executive Creative Director | ORACLE
Creative Director | FPO MARKETING
VP Creative Director | EVOKE GIANT
Sr. Producer | MICROSOFT
Head of Production | WE BELIEVERS
Head of Creative | LEGO
SVP, Global Creative Director | LAURA MERCIER
Executive Creative Director | FCB NEON
Sr. Art Director | KOHL'S
Creative Director | NETFLIX LA
VP, Marketing and eCommerce | E. GLUCK
Senior Producer | VMLY&R COMMERCE
CCO | Digitas Health / New York
Art Director | SEGA
Associate Creative Director | ANOMALY LA
Chief Creative Officer | AKQA
VP Integrated Production | McCANN Mexico
Creative Strategy Director | TIKTOK
Founder | CUTWATER
GIANT SPOON | CD
ECD | AKQA BRASIL
LATAM CCO | WUNDERMAN THOMPSON
COGNIZANT | Content Strategist
Creative Director | DDB COLOMBIA
Creative Director | Area6/Mexico City
Executive Creative Director | Mullenlowe SSP3
Executive Creative Director | GOLIN CHICAGO
Chief Creative Officer | FCB Health NY
Dir. Creative Production | GOOP
EDEN HEALTH | Director of Marketing
Creative Director | CONCEPTO TOTAL/MEXICO CITY
Associate Creative Director | GALLEGOS UNITED LA
Creative Director | HOY
MOTHER | ACD
Head of Creative & Design | BLUESHIFT NUTRITION
International Creative Director
Creative Director
Creative Director | 72andSunny LA
Executive Producer | WIEDEN + KENNEDY
VMLY&R / New York | CCO
LA PERLA | Chief Design and Innovation Officer
Chief Creative Officer | DON BUENOS AIRES
Managing Partner | HAVAS +
Creative Director | VICE LA
Executive Creative Director | DAVID
Head of Production | VIRTUE WORLDWIDE BY VICE
SVP Creative Director | HAVAS VILLIAGE X
ACD | AREA 23
Executive Producer | NIKE
VP Original Productions & On Air Creative | SONY PICTURES
Executive Producer | GENERAL MILLS
Creative Director | VML&YR COMMERCE NY
Vice President, Creative Director | POPSUGAR / GROUP NINE MEDIA |
Creative Designer | 72andSunny / New York
Creative Director | CONILL ADVERTISING LA
VP Exec. Creative Director | THE COMMUNITY
Executive Creative Director | PUBLICIS MEX
Executive Director, Design | FIG AGENCY
Creative Director | BUERO NEW YORK
FCB NEW YORK | Executive Creative Director
Creative Director | SAATCHI HONG KONG
ACD | UNIVERSITY OF PHOENIX
Creative Director | LULULEMON ATHLETICA
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