Diego CASTILLO

Chief Creative Officer | GODFATHER MIAMI

I was born in Argentina and I started to work in advertising in 1996, at age 19. I was junior copy, senior copy, creative director and executive creative director at independent agencies and international networks doing work for local, regional and global campaigns for America, Europe, Asia, Africa and Oceania. Meanwhile I founded two Ad Schools called Underground and Brother with offices and former students around the world. I lived my whole life in Buenos Aires and many others places like Sao Paulo, Santiago, Mexico City, Los Angeles, Austin and Miami where have had the honor to work with some of the most talented and brilliant creatives of this times.

questionnaire

What was your very first job? 

- I was junior copy in Y&R Buenos Aires in 1996 at age of 19. 

Please describe, in your own words, what your job is and what work it entails.

- I´m Executive Creative Director and I´m responsable for all creative product. Concept, idea, strategy, presentation, production and delivery. 

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Was there a train of events that brought you where you are today?

- When I was a kid I like make draws and put inside a logo trying make a conection beetween a situation and a brand. At that time I didn´t know that were ads. I still have this ads in some place. 

In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

- Traveling, reading, talking, walking, investigating and always searching. Living... 

If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation rather than its recognition or industry "success," what would it be?

- Cine Las Americas radio campaign of 2012. 

Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most interested in seeing at CONNECTIONS? (ie photo, film, production, social, experiential, vr, cgi, animation etc)

- I´m always watching photo, film, production, animation and CGI.

jury

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