Nicole Rendone, former Senior Creative Director at Nike, is now the Chief Design Officer at La Perla, luxury lingerie. For over 15 years she has been a leading innovator, disrupting the fashion worlds of lingerie, intimate apparel, and sport. She has also spearheaded teams, collections, and launches for major brands including Victoria’s Secret & Pink, Adidas, and La Senza, as well as designing for many boutique brands and strong new start ups. Nicole is from the Chicago suburbs, calls New York City home and has just moved to London and Bologna to take on this role at La Perla. She believes in the power of lingerie, fashion, sport, and strong story telling to empower women and all inclusivity into the future.