PRODUCTION

CREATIVE AWARDS WINNER Milan 2019 CATEGORY
Event

The Nation of Plants (30 sec)

Team FEELROUGE

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FEELROUGE

The exhibition The Nation of Plants was hosted inside the XXII International Exhibition of La Triennale Milan. It is a scientific exposition curated by Stefano Mancuso, one of the world’s leading authorities in the field of plant neurobiology. The basic assumption from which the exhibition is based on is that one of the ways to avoid a catastrophic future for humanity is to look at plants in a new way, to use them not only for what they have to offer but for what they can teach to humanity. The “Nations” are the broadest level of identification of human groups, which implies the existence of a form of a stable and complex organisation, with territorial boundaries. If by paradox we imagined that the plant kingdom as a nation, the rules that govern it would be completely different from ours. The nation of plants presents itself to the world with an exhibition of art and science to begin dissemination of the plant world never explored before, divided into five chapters. An unexpected journey into kaleidoscopic rooms, immersive content, video-mapping and multimedia contents where our visitors have the opportunity to discover the plants’ intelligence and their message of hope.

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