Raffaella SCIMECA

Marketing Director | AGNONA

Highly motivated and driven Marketing & Communication Consultant specializing in Brand Strategy. I am currently Chief Marketing Officer of AGNONA, luxury brand of the Zegna Group I have previously followed important projects for SAMSUNG and for LUXOTTICA, optical area. Recent marketing manager for TRUSSARDI GROUP. I started my career in the 90's as a copy writer for Moschino, Reebok and in publishing literature, music and film as Il Mulino, Giunti, Ricordi Media Store and Cecchi Gori.

questionnaire

1. What was your very first job?

Copy writer

2. Please describe, in your own words, what your job is and what work it entails.

I have developed proven experience in Brand strategy and Brand Building. I am strongly committed to consulting in Marketing & Communication. I have a natural willingness to manage complex projects starting from Brand Image to the realization of development plans that have an impact on the income statement always marked by innovation; measure, grow and protect the reputation of the brand and manage the communication activities that combine to create it is my mission. I work as a brand-building. Retail Marketing, PR and communication.

My activity requires concentration and digression together. passion and respect. listening skills. determination and ability to change ideas together with change.

3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

I was born in a family of artists. I've always invented stories. I acted at the theater. for me the expression is normalThe train of the events that took me to where I am today having crossed an Argentine friend on the street in Bologna in the 1990s, asking who were the people who conceived advertising.

4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

I love to travel, to look at the bread that every people in their countries eat and to see how every people lives their theater. I follow the evolution of contemporary art. I observe the evolution of taste in food and fashion. I do not miss a sanremo festival to understand my country. I need to be very close to nature: for me the country side is fundamental

5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

I very much loved an adv campaign that I made for Trussardi with Willian Wegman to celebrate the centenary of the brand

jury

Exec. Creative Dir. | SUPERHUMANS
Head Of Gbl Brand Stg Mktg | ANGELINI
Brand Director | SKY
Exe. Creative Dir. | LEO BURNETT
Creative Director | OGILVY
EMEA ECD | WPP
Brand Img Supervisor | SERGIO ROSSI
Chief Marketing Officer | PINKO
Head of Art Buying | GUCCI
Gbl Mktg and Comm. Dir. | PATRIZIA PEPE
Creative Director | VICE Fashion & Luxury
Founder and Director | FFFMILANO
Co‑founder & Managing Dir. | THE BIG NOW
Strategic of Innovation | PIAGGIO
Exe. Creative Dir. | LEO BURNETT
Global Creative Director | PUBLICIS ITALY
Creative Director | CUCCO
Head of Mktg & Comm. | VEEPEE
Creative Director | SARTORIA
Head of Crea. Dep. | GREYUNITED
Brand Content Manager | HOGAN
ECD | SUDLER & HENNESSEY
Creative Director | STUDIO CIRO FALAVIGNA
Head of Pr & Comm. | YOOX
Senior TV Prod. & ADV | FERRERO
Creative Director & Partner | MC SAATCHI
Gbl Brand Managing Dir. | POMELLATO
Marketing Director | COTY
Creative Director | LEO BURNETT MILAN
Executive V.P. Creative | DELOITTE DIGITAL
Head of Art Buying | VERSACE
EMEA Exe. Creative Dir. | WPP
Advertising Director | PIRELLI
Chief Marketing Officer | MOLESKINE
Brand & Corpo. Comm. Mgr | Lamborghini
Gbl Content & Crea. Prod. Mgr | POMELLATO
Head of Mktg & Comm. | PERCASSI
Exe. Creative Dir. | ARMANDO TESTA
Exe. Creative Dir. | LEO BURNETT
Creative Director | YAM112003
Head of Creative Prod. | CALZEDONIA
Digital Content Manager | BVLGARI
Marketing Director | FURLA
ECD & Partner | SERVICE PLAN
Comm. & Img Prod. Mgr | LIU JO
Marketing Director | FABIANA FILIPPI
Creative Director | LUXOTTICA
Marketing Director | ARPER
ECD & partner | DUDE
Digital Manager | PORTS
Image Director | EMILIO PUCCI
Head of TV & Content | LEAGAS DELANEY
Creative Director | RICCARDO RUINI STUDIO
Chief Creative Officer | McCANN MILAN
Marketing Director | AGNONA
Head of Creative | MULLEN LOWE
Chief Creative Officer | DLV BBDO
Chief Marketing Officer | TRUSSARDI
Chief Gbl Mrktg & Comm. Board Advisor | PINKO
Head of Mktg | SEBAGO, BASICNET
Chief Digital Officer | MISSONI
Head of Mktg | K-WAY, BASICNET
Head of Branding | VALENTINO
Mktg & Comm. Dir. | CAMICISSIMA
Director Mktg & Comm. | COTY ITALIA
Executive V.P. Creative | DELOITTE DIGITAL
Head of TV and Print | McCANN MILAN
Advertising Manager | FERRERO
Creative Director | JWT
Communication Manager | NIKE
Communication Director | DSQUARED2
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