When I finished High School, I lived for a year in London and there my passion for visual arts came back to light. So, back in Italy, I’ve graduated in Graphic Design and soon started working first as a freelance and then at a couple of agencies. I’ve worked for many important brands such as Axo Sport, Belvedere Vodka, Dom Perignon, Mercury Marine, Moët&Chandon, Sara Lee, Samsung, Sharp, Shiseido, Uncle Ben’s, Veuve Clicquot, Wonderbox. But above all I’ve been working for (and I still do) Harley-Davidson Italy for about 10 years so I can say that a big part of my work has been inspired by H-D brand values: freedom, authenticity, heritage, belonging.
My 20 years experience is about branding, graphic design, packaging, advertising, b2b, retail, social and digital. I believe that creativity, communication and design reach their maximum purpose when solving humankind, society and environment issues. And this is what I’m trying to pass down at younger colleagues at MullenLowe Group.
Outside of work I enjoy travelling, looking for vintage stuff at flea markets, handwriting but what I love the most is spending time with my super-creative-artist-18yo daughter.