He stepped into advertising as a copywriter while working on his thesis on the american movies and the effects on the audience. Meanwhile he worked as “sound designer” for some local radios, racing with motorbikes and drumming in his band.
He moved to USA working in New York and San Francisco where he was strucked by the web. Therefore he got back to Italy and join a multimedia master to learn some shit.
He then founded EggAge, online communication agency and later on he enters Quam, one of the biggest italian web agency, as Vice President Creative. Quam joined the Nurun Inc network where he became Strategic Creative Director managing a 40 people team.
In 2003 he founded Dodicitrenta, digital communication agency with a vertical focus on fashion&luxury with clients such as Gucci, Aspesi, Casadei, Iceberg, Fay, Frankie Morello, Pomellato, Vogue Italia, Italia Independent, Calzedonia.
In 2013 dodicitrenta merged with Now Available and The Big Now comes to life.
Last year The Big Now joined Dentsu.
He is in charge of Low, creative unit with vertical skills on fashion, luxury, beauty and design.
Main clients are Gucci, Fendi, MaxMara, Valentino, Coty.
No more drumming but still a lot of motorbikes…