Manuela BANDIERA

Brand Director | SKY

More than 20 years in advertising, working at Sky Italy for two years and half, she manages Brand Communication. She started her career in Ford Italia, working in the Marketing and Communication Department. Then she spent two years in BBDO Italy, seven years in Leo Burnett Italy and finally she moved to 1861United/Grey United. In these years she worked on several brands developing a deep knowledge of different markets from TLC to food to automotive and many more. She is a TV-series addict, and, above all, a happy mum of three children. 

questionnaire

1. What was your very first job?

During my university I used to work in the Congresses and Events organization. It was an intense work that gave me not only an early economic independence from my parents but moreover I experimented my skills to work under pressure, with strict timing and people’s relationship and management of different stakeholder. It was quite a good training!

2. Please describe, in your own words, what your job is and what work it entails

I’m Head of Brand Communication in Sky Italy, so I try to bring the Brand closer to people, customers and prospects, establishing strong connection in their hearts and minds.

3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What were the train of events that brought you to where you are today?

I grew up with strong passion for arts, music, video and design but I didn’t realize that something linked to them could be my job. So after a law degree I started to work as lawyer but I wasn’t gratified at all. It was boring. So I challenged my-self to change and after a Master in Marketing and Communication I finally started my path in advertising. And after 20 years I still love my job.

4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

I think that in our everyday lives we must always be updated on trends and creativity and that is part of our job, of course. I try to find most of my inspirations when I don’t sleep in the middle of the night, thinking about our customers' needs, trying to understand what they love more, and how to give them always more value with our brand.

5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

I’m very proud of the 2017 Sky “Emotions” campaign created by M&C Saatchi. For Sky it was the very first brand campaign after many years, and the challenge was to engage people to re-see Sky. Everything started from a simple insight: Sky moves you in so many ways that you can’t explain them with existing words. Thinking of it as a holistic project, we didn’t only launched TV commercials and OOH, but also an entire vocabulary that could express new, invented feelings. Words which have captured the “Magic of Sky” and stimulated interest and conversations.

https://vimeo.com/242591668

jury

Exec. Creative Dir. | SUPERHUMANS
Head Of Gbl Brand Stg Mktg | ANGELINI
Brand Director | SKY
Exe. Creative Dir. | LEO BURNETT
Creative Director | OGILVY
EMEA ECD | WPP
Brand Img Supervisor | SERGIO ROSSI
Chief Marketing Officer | PINKO
Head of Art Buying | GUCCI
Gbl Mktg and Comm. Dir. | PATRIZIA PEPE
Creative Director | VICE Fashion & Luxury
Founder and Director | FFFMILANO
Co‑founder & Managing Dir. | THE BIG NOW
Strategic of Innovation | PIAGGIO
Exe. Creative Dir. | LEO BURNETT
Global Creative Director | PUBLICIS ITALY
Creative Director | CUCCO
Head of Mktg & Comm. | VEEPEE
Creative Director | SARTORIA
Head of Crea. Dep. | GREYUNITED
Brand Content Manager | HOGAN
ECD | SUDLER & HENNESSEY
Creative Director | STUDIO CIRO FALAVIGNA
Head of Pr & Comm. | YOOX
Senior TV Prod. & ADV | FERRERO
Creative Director & Partner | MC SAATCHI
Gbl Brand Managing Dir. | POMELLATO
Marketing Director | COTY
Creative Director | LEO BURNETT MILAN
Executive V.P. Creative | DELOITTE DIGITAL
Head of Art Buying | VERSACE
EMEA Exe. Creative Dir. | WPP
Advertising Director | PIRELLI
Chief Marketing Officer | MOLESKINE
Brand & Corpo. Comm. Mgr | Lamborghini
Gbl Content & Crea. Prod. Mgr | POMELLATO
Head of Mktg & Comm. | PERCASSI
Exe. Creative Dir. | ARMANDO TESTA
Exe. Creative Dir. | LEO BURNETT
Creative Director | YAM112003
Head of Creative Prod. | CALZEDONIA
Digital Content Manager | BVLGARI
Marketing Director | FURLA
ECD & Partner | SERVICE PLAN
Comm. & Img Prod. Mgr | LIU JO
Marketing Director | FABIANA FILIPPI
Creative Director | LUXOTTICA
Marketing Director | ARPER
ECD & partner | DUDE
Digital Manager | PORTS
Image Director | EMILIO PUCCI
Head of TV & Content | LEAGAS DELANEY
Creative Director | RICCARDO RUINI STUDIO
Chief Creative Officer | McCANN MILAN
Marketing Director | AGNONA
Head of Creative | MULLEN LOWE
Chief Creative Officer | DLV BBDO
Chief Marketing Officer | TRUSSARDI
Chief Gbl Mrktg & Comm. Board Advisor | PINKO
Head of Mktg | SEBAGO, BASICNET
Chief Digital Officer | MISSONI
Head of Mktg | K-WAY, BASICNET
Head of Branding | VALENTINO
Mktg & Comm. Dir. | CAMICISSIMA
Director Mktg & Comm. | COTY ITALIA
Executive V.P. Creative | DELOITTE DIGITAL
Head of TV and Print | McCANN MILAN
Advertising Manager | FERRERO
Creative Director | JWT
Communication Manager | NIKE
Communication Director | DSQUARED2
©2016 LE BOOK All Rights Reserved