Irene PASQUALETTO

Marketing Director | FABIANA FILIPPI

After accomplished studies in International Business with specialization in Fashion Management in London, in 2005 Irene Pasqualetto moved to Vicenza and started her professional career with Staff International Spa (OTB Group) following the Worldwide PR and Communication activities of the International luxury brands such as Dsquared2, Viktor&Rolf, Marc Jacobs, Sophia Kokosalaki to name few.

In more than seven years she matured a great experience and skills in all the communication processes and she decided to start a new challenging experience as  Head of Marketing and Communications for Elisabetta Franchi, taking care of the International growth and communication strategy of the brand and its new positioning in the premium segment.

In 2017 after five years of important goals, she decided to return in the luxury field, building the marketing office of Fabiana Filippi, taking care of the new Worldwide communication strategy of the brand.

questionnaire

1. What was your very first job?

My very first job was with Staff International when I start working for Dsquared2 brand, end of 2005.

2. Please describe, in your own words, what your job is and what work it entails.

I like to think that I help the company to emphasize and strengthen their brand providing a clear image and message to the worldwide market.

3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

Since I was a child, despite being the smallest of 4 sisters, I have always had a strong creative sense. My family has always supported my attitudes leaving me free to choose the path that was best suited to my ability. I always liked to enhance and communicate; these two aspects have become fundamental during my career.

4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

Working with international professionals allows me to have a constant exchange of information that together with a strong intuition and prompt reaction are fundamental in my work.

5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

I cannot choose one because I have a few. I can tell you that the project that I'm most proud of will happen in the future. I'm constantly projected toward the upcoming challenges.

jury

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Exe. Creative Dir. | LEO BURNETT
Creative Director | OGILVY
EMEA ECD | WPP
Brand Img Supervisor | SERGIO ROSSI
Chief Marketing Officer | PINKO
Head of Art Buying | GUCCI
Gbl Mktg and Comm. Dir. | PATRIZIA PEPE
Creative Director | VICE Fashion & Luxury
Founder and Director | FFFMILANO
Co‑founder & Managing Dir. | THE BIG NOW
Strategic of Innovation | PIAGGIO
Exe. Creative Dir. | LEO BURNETT
Global Creative Director | PUBLICIS ITALY
Creative Director | CUCCO
Head of Mktg & Comm. | VEEPEE
Creative Director | SARTORIA
Head of Crea. Dep. | GREYUNITED
Brand Content Manager | HOGAN
ECD | SUDLER & HENNESSEY
Creative Director | STUDIO CIRO FALAVIGNA
Head of Pr & Comm. | YOOX
Senior TV Prod. & ADV | FERRERO
Creative Director & Partner | MC SAATCHI
Gbl Brand Managing Dir. | POMELLATO
Marketing Director | COTY
Creative Director | LEO BURNETT MILAN
Executive V.P. Creative | DELOITTE DIGITAL
Head of Art Buying | VERSACE
EMEA Exe. Creative Dir. | WPP
Advertising Director | PIRELLI
Chief Marketing Officer | MOLESKINE
Brand & Corpo. Comm. Mgr | Lamborghini
Gbl Content & Crea. Prod. Mgr | POMELLATO
Head of Mktg & Comm. | PERCASSI
Exe. Creative Dir. | ARMANDO TESTA
Exe. Creative Dir. | LEO BURNETT
Creative Director | YAM112003
Head of Creative Prod. | CALZEDONIA
Digital Content Manager | BVLGARI
Marketing Director | FURLA
ECD & Partner | SERVICE PLAN
Comm. & Img Prod. Mgr | LIU JO
Marketing Director | FABIANA FILIPPI
Creative Director | LUXOTTICA
Marketing Director | ARPER
ECD & partner | DUDE
Digital Manager | PORTS
Image Director | EMILIO PUCCI
Head of TV & Content | LEAGAS DELANEY
Creative Director | RICCARDO RUINI STUDIO
Chief Creative Officer | McCANN MILAN
Marketing Director | AGNONA
Head of Creative | MULLEN LOWE
Chief Creative Officer | DLV BBDO
Chief Marketing Officer | TRUSSARDI
Chief Gbl Mrktg & Comm. Board Advisor | PINKO
Head of Mktg | SEBAGO, BASICNET
Chief Digital Officer | MISSONI
Head of Mktg | K-WAY, BASICNET
Head of Branding | VALENTINO
Mktg & Comm. Dir. | CAMICISSIMA
Director Mktg & Comm. | COTY ITALIA
Executive V.P. Creative | DELOITTE DIGITAL
Head of TV and Print | McCANN MILAN
Advertising Manager | FERRERO
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