Giuseppina VIOLANTE

Director Mktg & Comm. | COTY ITALIA

Born in the sunny South of Italy, grown up in the rigorous Turin, after the studies in Communication joins in 2000 the L’Oréal Group, where she spends the longest of her career on different functions (primarily in Marketing and Sales) on several Brands (Kérastase, L’OréalPro, Redken, mainly) and diverse Geographies. Comes to General Management for Professional Skin and Nail care brands (Carita, Decléor, Essie) in 2015.

In October 2018 joins Coty as Marketing & Communication Director Luxury for Italy and Greece.The company is one of the world’s largest beauty players with an iconic portfolio of brands across fragrance, skin care and make up such as Gucci Beauty, Bottega Veneta, Chloé, Boss, Calvin Klein, Tiffany and Burberry among others.

Happy mother of Viola (8) and Milo (5).

Loves wine, watches, photography and vintage furniture.


1.)     Which creative disciplines do you commission most, and are most interested in seeing more of? (ie photo, film, social, experiential, vr, event etc)

Our job is about the creation of an experience for the final consumer. Event, social activation, retailtainment are the most interesting for us.

 2.)     What was your very first job? Please describe, in your own words, what your job is today and what work it entails. 

 I started my career as a Product Manager, I oversaw a specific line of a Haircare Brand and my job was about turning dry hair into shining ones… Today, my job is about brand equity, about the capacity of a brand to undertake a single and unique relationship with hits consumers. It is about value and representation of each single brand with its unique DNA.

 3.)     In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

 Inspiration is about feeding… feeding both mind and body. Making reading part of your habits to keep yourself inspired both mentally and physically. Seeing different places, keeps a person fresh and invigorated, you can taste and discover, get magic and surprising experiences. Spending time with people you care, helps you gain perspective, happiness and new ideas -- all states of mind that are essential for inspiration. And finally, inspiration is about having fun, and play which is something that my children teach me every day.


Exec. Creative Dir. | SUPERHUMANS
Head Of Gbl Brand Stg Mktg | ANGELINI
Brand Director | SKY
Exe. Creative Dir. | LEO BURNETT
Creative Director | OGILVY
Brand Img Supervisor | SERGIO ROSSI
Chief Marketing Officer | PINKO
Head of Art Buying | GUCCI
Gbl Mktg and Comm. Dir. | PATRIZIA PEPE
Creative Director | VICE Fashion & Luxury
Founder and Director | FFFMILANO
Co‑founder & Managing Dir. | THE BIG NOW
Strategic of Innovation | PIAGGIO
Exe. Creative Dir. | LEO BURNETT
Global Creative Director | PUBLICIS ITALY
Creative Director | CUCCO
Head of Mktg & Comm. | VEEPEE
Creative Director | SARTORIA
Head of Crea. Dep. | GREYUNITED
Brand Content Manager | HOGAN
Head of Pr & Comm. | YOOX
Senior TV Prod. & ADV | FERRERO
Creative Director & Partner | MC SAATCHI
Gbl Brand Managing Dir. | POMELLATO
Marketing Director | COTY
Creative Director | LEO BURNETT MILAN
Executive V.P. Creative | DELOITTE DIGITAL
Head of Art Buying | VERSACE
EMEA Exe. Creative Dir. | WPP
Advertising Director | PIRELLI
Chief Marketing Officer | MOLESKINE
Brand & Corpo. Comm. Mgr | Lamborghini
Gbl Content & Crea. Prod. Mgr | POMELLATO
Head of Mktg & Comm. | PERCASSI
Exe. Creative Dir. | ARMANDO TESTA
Exe. Creative Dir. | LEO BURNETT
Creative Director | YAM112003
Head of Creative Prod. | CALZEDONIA
Digital Content Manager | BVLGARI
Marketing Director | FURLA
Comm. & Img Prod. Mgr | LIU JO
Marketing Director | FABIANA FILIPPI
Creative Director | LUXOTTICA
Marketing Director | ARPER
ECD & partner | DUDE
Digital Manager | PORTS
Image Director | EMILIO PUCCI
Head of TV & Content | LEAGAS DELANEY
Chief Creative Officer | McCANN MILAN
Marketing Director | AGNONA
Head of Creative | MULLEN LOWE
Chief Creative Officer | DLV BBDO
Chief Marketing Officer | TRUSSARDI
Chief Gbl Mrktg & Comm. Board Advisor | PINKO
Chief Digital Officer | MISSONI
Head of Mktg | K-WAY, BASICNET
Head of Branding | VALENTINO
Mktg & Comm. Dir. | CAMICISSIMA
Director Mktg & Comm. | COTY ITALIA
Executive V.P. Creative | DELOITTE DIGITAL
Head of TV and Print | McCANN MILAN
Advertising Manager | FERRERO
Creative Director | JWT
Communication Manager | NIKE
Communication Director | DSQUARED2
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