A black banana. Lice waiting for the school bus. A guy without a mouth.

Elements that make no sense but with a story to tell. You can describe a story verbally or through images and illustrations, you can shoot a film or create a social network thread, even a .gif will serve the purpose.

This is what Fabio De Vecchi likes the most about his job: to create surprising tales aimed at enhancing a product’s benefit through techniques able to maximise its value.

Fabio started painting trains when he was a teenager, and his journey is yet ongoing. He has experienced new techniques and evolved his knowledge. His passion for colours and metaphors still runs on the railway. He’s looking outside the train window, observing the changing scenario, listening to the people who share his coach, absorbing knowledge.

A black banana. Lice waiting for the school bus. A guy without a mouth.

These elements were parts of advertising campaigns which Fabiodeveloped at Sudler International Milano, a leading healthcare agency where he actually works as Executive Creative Director. Fabio has over fifteen years of experience in healthcare communications and his work has been recognized by a number of international awards.


1.)    Which creative disciplines do you commission most, and are most interested in seeing more of? (ie photo, film, social, experiential, vr, event etc)

Photo retouch, 3D, animation, experiential, film and effects, event, sound design.


2.)    What was your very first job? Please describe, in your own words, what your job is today and what work it entails. 

When I was a design student I used to work in a hotel as receptionist. It has been helpful from a management point of view. All the aspects like the urgent tasks to face, the colleagues to coordinate, the clients to help trained me. Now, as an executive creative director, I still have to act quickly, solve problems and coordinate my team in order to offer the best solution in time.


3.)    In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

Staying hangry, staying curious.


Exec. Creative Dir. | SUPERHUMANS
Head Of Gbl Brand Stg Mktg | ANGELINI
Brand Director | SKY
Exe. Creative Dir. | LEO BURNETT
Creative Director | OGILVY
Brand Img Supervisor | SERGIO ROSSI
Chief Marketing Officer | PINKO
Head of Art Buying | GUCCI
Gbl Mktg and Comm. Dir. | PATRIZIA PEPE
Creative Director | VICE Fashion & Luxury
Founder and Director | FFFMILANO
Co‑founder & Managing Dir. | THE BIG NOW
Strategic of Innovation | PIAGGIO
Exe. Creative Dir. | LEO BURNETT
Global Creative Director | PUBLICIS ITALY
Creative Director | CUCCO
Head of Mktg & Comm. | VEEPEE
Creative Director | SARTORIA
Head of Crea. Dep. | GREYUNITED
Brand Content Manager | HOGAN
Head of Pr & Comm. | YOOX
Senior TV Prod. & ADV | FERRERO
Creative Director & Partner | MC SAATCHI
Gbl Brand Managing Dir. | POMELLATO
Marketing Director | COTY
Creative Director | LEO BURNETT MILAN
Executive V.P. Creative | DELOITTE DIGITAL
Head of Art Buying | VERSACE
EMEA Exe. Creative Dir. | WPP
Advertising Director | PIRELLI
Chief Marketing Officer | MOLESKINE
Brand & Corpo. Comm. Mgr | Lamborghini
Gbl Content & Crea. Prod. Mgr | POMELLATO
Head of Mktg & Comm. | PERCASSI
Exe. Creative Dir. | ARMANDO TESTA
Exe. Creative Dir. | LEO BURNETT
Creative Director | YAM112003
Head of Creative Prod. | CALZEDONIA
Digital Content Manager | BVLGARI
Marketing Director | FURLA
Comm. & Img Prod. Mgr | LIU JO
Marketing Director | FABIANA FILIPPI
Creative Director | LUXOTTICA
Marketing Director | ARPER
ECD & partner | DUDE
Digital Manager | PORTS
Image Director | EMILIO PUCCI
Head of TV & Content | LEAGAS DELANEY
Chief Creative Officer | McCANN MILAN
Marketing Director | AGNONA
Head of Creative | MULLEN LOWE
Chief Creative Officer | DLV BBDO
Chief Marketing Officer | TRUSSARDI
Chief Gbl Mrktg & Comm. Board Advisor | PINKO
Chief Digital Officer | MISSONI
Head of Mktg | K-WAY, BASICNET
Head of Branding | VALENTINO
Mktg & Comm. Dir. | CAMICISSIMA
Director Mktg & Comm. | COTY ITALIA
Executive V.P. Creative | DELOITTE DIGITAL
Head of TV and Print | McCANN MILAN
Advertising Manager | FERRERO
Creative Director | JWT
Communication Manager | NIKE
Communication Director | DSQUARED2
©2016 LE BOOK All Rights Reserved