Born in 1974 in Agrigento, one of the most sunny and beautiful city in Sicily,
she got a degree in Economics at Bologna University.She starts to work in Nike Italy in 2001 in marketing and retail department and she falls in love with all the marketing world. More than 10 years in Nike in charge of retail brand manager, women brand manager and direct to consumer marketing manager. In 2011 she lives Nike to build own retail and marketing agency (Retail World) and she starts to work with Sports, Pharmaceutical and Cosmetics company as marketing consultant.
In 2015 she starts to work in Champion Europe as marketing manager in order to elevate and drive the marketing strategy in on line e off line channel. Since January of 2018 she works in Percassi, at the beginning as marketing manager for the Dmail, the new owned brand of the group, in order to lead all the marketing leverage to relaunch tha brand through retail and e commerce. Now she is in charge of Head of Marketing of Percassi retail for Western Europe for the brand_Nike, Lego, Victoria-s Secret, BBW, Armani AX and Gucci.