Alessia MARCHICA

Head of Mktg & Comm. | PERCASSI

Born in 1974 in Agrigento, one of the most sunny and beautiful city in Sicily,
she got a degree in Economics at Bologna University.She starts to work in Nike Italy in 2001 in marketing and retail department and she falls in love with all the marketing world. More than 10 years in Nike in charge of retail brand manager, women brand manager and direct to consumer marketing manager. In 2011 she lives Nike to build own retail and marketing agency (Retail World) and she starts to work with Sports, Pharmaceutical and  Cosmetics company as marketing consultant.
In 2015 she starts to work in Champion Europe as marketing manager in order to elevate and drive the marketing strategy in on line e off line channel. Since January of 2018 she works in Percassi, at the beginning as marketing manager for the Dmail, the new owned brand of the group, in order to lead all the marketing leverage to relaunch tha brand through retail and e commerce. Now she is in charge of Head of Marketing of Percassi retail for Western Europe  for the brand_Nike, Lego, Victoria-s Secret, BBW, Armani AX and Gucci.

jury

Exec. Creative Dir. | SUPERHUMANS
Head Of Gbl Brand Stg Mktg | ANGELINI
Brand Director | SKY
Exe. Creative Dir. | LEO BURNETT
Creative Director | OGILVY
EMEA ECD | WPP
Brand Img Supervisor | SERGIO ROSSI
Chief Marketing Officer | PINKO
Head of Art Buying | GUCCI
Gbl Mktg and Comm. Dir. | PATRIZIA PEPE
Creative Director | VICE Fashion & Luxury
Founder and Director | FFFMILANO
Co‑founder & Managing Dir. | THE BIG NOW
Strategic of Innovation | PIAGGIO
Exe. Creative Dir. | LEO BURNETT
Global Creative Director | PUBLICIS ITALY
Creative Director | CUCCO
Head of Mktg & Comm. | VEEPEE
Creative Director | SARTORIA
Head of Crea. Dep. | GREYUNITED
Brand Content Manager | HOGAN
ECD | SUDLER & HENNESSEY
Creative Director | STUDIO CIRO FALAVIGNA
Head of Pr & Comm. | YOOX
Senior TV Prod. & ADV | FERRERO
Creative Director & Partner | MC SAATCHI
Gbl Brand Managing Dir. | POMELLATO
Marketing Director | COTY
Creative Director | LEO BURNETT MILAN
Executive V.P. Creative | DELOITTE DIGITAL
Head of Art Buying | VERSACE
EMEA Exe. Creative Dir. | WPP
Advertising Director | PIRELLI
Chief Marketing Officer | MOLESKINE
Brand & Corpo. Comm. Mgr | Lamborghini
Gbl Content & Crea. Prod. Mgr | POMELLATO
Head of Mktg & Comm. | PERCASSI
Exe. Creative Dir. | ARMANDO TESTA
Exe. Creative Dir. | LEO BURNETT
Creative Director | YAM112003
Head of Creative Prod. | CALZEDONIA
Digital Content Manager | BVLGARI
Marketing Director | FURLA
ECD & Partner | SERVICE PLAN
Comm. & Img Prod. Mgr | LIU JO
Marketing Director | FABIANA FILIPPI
Creative Director | LUXOTTICA
Marketing Director | ARPER
ECD & partner | DUDE
Digital Manager | PORTS
Image Director | EMILIO PUCCI
Head of TV & Content | LEAGAS DELANEY
Creative Director | RICCARDO RUINI STUDIO
Chief Creative Officer | McCANN MILAN
Marketing Director | AGNONA
Head of Creative | MULLEN LOWE
Chief Creative Officer | DLV BBDO
Chief Marketing Officer | TRUSSARDI
Chief Gbl Mrktg & Comm. Board Advisor | PINKO
Head of Mktg | SEBAGO, BASICNET
Chief Digital Officer | MISSONI
Head of Mktg | K-WAY, BASICNET
Head of Branding | VALENTINO
Mktg & Comm. Dir. | CAMICISSIMA
Director Mktg & Comm. | COTY ITALIA
Executive V.P. Creative | DELOITTE DIGITAL
Head of TV and Print | McCANN MILAN
Advertising Manager | FERRERO
Creative Director | JWT
Communication Manager | NIKE
Communication Director | DSQUARED2
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