Alessandro SABINI

Chief Creative Officer | McCANN MILAN

Alessandro Sabini worked for the most important brands in the communication industry in Italy: Publicis and Saatchi & Saatchi, before starting his Creative Director career at Arnold Worldwide Italy in 2006 where he won many national and international awards. He then moved to Bcube (Publicis Groupe) to lead the creative teams working on BMW, Mini and Coca-Cola; after two years he was asked to become Creative Director at Leo Burnett Turin where he was responsible for the whole Fiat Group and as Worldwide Creative Director for the Chrysler Group brands. Leaving Leo he moved to Ogilvy & Mather Italy where he served as Executive Creative Director on international brands like S.Pellegrino and Lactalis. In 2013 he joined McCann Worldgroup Italy where he currently works as Chief Creative Officer for both Milan and Rome offices.

From 2002 to 2012 he created the most important creative projects for MTV Italy included the first italian conversational campaign that won the ADCI Grand Prix. Among his awards, Cannes Lions, D&AD, Clio, One Show, Eurobest, LIA, Webby, ADC NY, NYF, Epica, ADCE, Golden Drum.


1. What was your very first job? What does it feel like to look back at it? 

Summer job in a stock trading agency. Made it pretty clear what I didn’t want to do.

2. Please describe, in your own words, what your current job is and what work it entails.

Our team works to decode what comes from people, technology and society in order suggest the five-year product and service strategy for my company.

3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?

I always loved to look around and make connections. I always looked at the way people talk, dress, move and act, how society develops trends and reactions as an explorer visits a new territory. And I’ve always seen opportunities unfolding in this new territory – and the events of life determine which of this opportunities you transform into a project or becomes your job.

4. In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?

I currently look at two areas: the field of urban mobility – that is undergoing something that can be considered a mild revolution (sharing, autonomous, mobile technologies) and an area of emotions and sensations typical of the world of the motorcyclist. This makes it fairly easy to keep us inspired.

5. If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?

One of the software developed by my first startup. An Artificial Intelligent system that “read” documents and through a semantic analysis could compare papers that had some correlation in order to evaluate the coherence and consistency of the information contained.


Exec. Creative Dir. | SUPERHUMANS
Head Of Gbl Brand Stg Mktg | ANGELINI
Brand Director | SKY
Exe. Creative Dir. | LEO BURNETT
Creative Director | OGILVY
Brand Img Supervisor | SERGIO ROSSI
Chief Marketing Officer | PINKO
Head of Art Buying | GUCCI
Gbl Mktg and Comm. Dir. | PATRIZIA PEPE
Creative Director | VICE Fashion & Luxury
Founder and Director | FFFMILANO
Co‑founder & Managing Dir. | THE BIG NOW
Strategic of Innovation | PIAGGIO
Exe. Creative Dir. | LEO BURNETT
Global Creative Director | PUBLICIS ITALY
Creative Director | CUCCO
Head of Mktg & Comm. | VEEPEE
Creative Director | SARTORIA
Head of Crea. Dep. | GREYUNITED
Brand Content Manager | HOGAN
Head of Pr & Comm. | YOOX
Senior TV Prod. & ADV | FERRERO
Creative Director & Partner | MC SAATCHI
Gbl Brand Managing Dir. | POMELLATO
Marketing Director | COTY
Creative Director | LEO BURNETT MILAN
Executive V.P. Creative | DELOITTE DIGITAL
Head of Art Buying | VERSACE
EMEA Exe. Creative Dir. | WPP
Advertising Director | PIRELLI
Chief Marketing Officer | MOLESKINE
Brand & Corpo. Comm. Mgr | Lamborghini
Gbl Content & Crea. Prod. Mgr | POMELLATO
Head of Mktg & Comm. | PERCASSI
Exe. Creative Dir. | ARMANDO TESTA
Exe. Creative Dir. | LEO BURNETT
Creative Director | YAM112003
Head of Creative Prod. | CALZEDONIA
Digital Content Manager | BVLGARI
Marketing Director | FURLA
Comm. & Img Prod. Mgr | LIU JO
Marketing Director | FABIANA FILIPPI
Creative Director | LUXOTTICA
Marketing Director | ARPER
ECD & partner | DUDE
Digital Manager | PORTS
Image Director | EMILIO PUCCI
Head of TV & Content | LEAGAS DELANEY
Chief Creative Officer | McCANN MILAN
Marketing Director | AGNONA
Head of Creative | MULLEN LOWE
Chief Creative Officer | DLV BBDO
Chief Marketing Officer | TRUSSARDI
Chief Gbl Mrktg & Comm. Board Advisor | PINKO
Chief Digital Officer | MISSONI
Head of Mktg | K-WAY, BASICNET
Head of Branding | VALENTINO
Mktg & Comm. Dir. | CAMICISSIMA
Director Mktg & Comm. | COTY ITALIA
Executive V.P. Creative | DELOITTE DIGITAL
Head of TV and Print | McCANN MILAN
Advertising Manager | FERRERO
Creative Director | JWT
Communication Manager | NIKE
Communication Director | DSQUARED2
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