Alessandro Sabini worked for the most important brands in the communication industry in Italy: Publicis and Saatchi & Saatchi, before starting his Creative Director career at Arnold Worldwide Italy in 2006 where he won many national and international awards. He then moved to Bcube (Publicis Groupe) to lead the creative teams working on BMW, Mini and Coca-Cola; after two years he was asked to become Creative Director at Leo Burnett Turin where he was responsible for the whole Fiat Group and as Worldwide Creative Director for the Chrysler Group brands. Leaving Leo he moved to Ogilvy & Mather Italy where he served as Executive Creative Director on international brands like S.Pellegrino and Lactalis. In 2013 he joined McCann Worldgroup Italy where he currently works as Chief Creative Officer for both Milan and Rome offices.
From 2002 to 2012 he created the most important creative projects for MTV Italy included the first italian conversational campaign that won the ADCI Grand Prix. Among his awards, Cannes Lions, D&AD, Clio, One Show, Eurobest, LIA, Webby, ADC NY, NYF, Epica, ADCE, Golden Drum.