The Most Exclusive Collection was made up of one-off designer fashion items available through online fashion retailer Yoox (Yoox Net-a-porter group), available for purchase ONLY during their YouTube pre-roll ads. Viewers had just 15 seconds to buy an item before it was "destroyed" by a series of bizarre and beautifully crafted 3D contraptions. There was no re-watching and no searching back – once the item was gone, it was gone. Using cloud rendering, each product was seamlessly integrated into the animated videos in real time, making each pre-roll ad completely unique.
Illustration by Peter TARKA / Motion design by JVG / Client: (Yoox) YNAP, Google, Stink Studios