In 2017 Virgin Active Italia, the world’s leader in the fitness and training sector, launched a new concept of fitness studio. An authentic revolution in urban training. A Fit-Fusion philosophy: in the very heart of Milan, with the pay-per-train App, in the swing of sound vibrations, light effects and inspirational videos.
The VIDEO TELLING approach allowed us to depict the format by making it recognizable, to reach our key target and adapting the contents on any available media: on/off-line and social networks.
The developed 60” commercial has been twice nominated in the following categories at the 2017 edition of Digital Design Award and won one of them:
• Motion Design, graphic and animation - Nomination
• Use of Video and animation - WINNER