Nike and Matthew Williams, the American designer behind breakout label Alyx, teamed up for a ground-breaking training collection made of a series of items designed using Nike’s vast repository of athlete-informed data, transformed into structural patterns. A new way of manufacturing a sport standard. To capture the essence of the future uniform of training, Nike commissioned one of the world’s most influential and visionary photographers, SHOWstudio founder Nick Knight. The result is this campaign, shot both in New York and London, in which we were in charge not only of the executive production but also of the design of the retail product presentation.
Imagery: Nick Knight (London) & Britt Lloyd (New York)
Art Direction: Matthew M. Williams, Everett Vangsnes
Digital Post production Mark Boyle at Epilogue Imaging Ltd