BOUCHERON

Launch of the new Haute Joaillerie collection "Hiver Impérial ». The "Hiver Impérial" collection was presented in the framework of a typical forest of the Greater Russia, made magical by the icy winter, its effects of snowy coats, snowdrifts, frost, frozen structures and light mist. Between reality and imagination, the scenography proposed, created the magical conditions of an immersion of the public closest to the myth and inspiration of the collection, composed of some sixty exceptional pieces. One week presentation and 3 tailored dinners where organised in this magical atmosphere. International guideline have been edited for the different market.