With its new collection called Neo Nude, Giorgio Armani Beauty wants to reinvent the « nude » make-up trend and make it easy to use and understand. And the « no make-up make-up » philosophy will be transmitted by the 5 top influencers.
For the first time, the International Marketing teams asked influencers to become the digital ambassadors and content creators of a new make-up collection campaign: Armani Neo Nude.
Collaborating with creative influencers who have highly engaged audiences ensures targeted delivery of visibility and engagement. Thanks to Instagram-ready content such as testimonial and tutorial videos, step by step photos or even compelling final look portraits, both the brand and the influencers are highlighted in this campaign.
The strategic twist ? Instead of getting in touch with each of the 5 influencers separately with a specific local creative brief, Ykone decided to set up a global content factory where clients, agency, talents, managers and production team would be gathered together for a week to produce+120 social media ready content for the #ArmaniNeoNude 2018 campaign. This influencer campaign therefore turned to be the only image campaign used for this collection.
What’s better for the influencers than shooting content at home? Shooting at a professional photo studio. And what’s even better than shooting at a studio? Turn an amazing house (here : la Casa no Tempo in Portugal) into an exclusive, in-house studio to create unique and amazing content. Natural lights, raw backgrounds and at-home feeling: it was the best choice to make for this campaign and to offer a content experience with true added value for the influencers.