This video is a special project about ASMR (Autonomous sensory meridian response), which Wikipedia describes as an experience characterized by a static-like or tingling sensation on the skin that typically begins on the scalp and moves down the back of the neck and upper spine. In this case, ASMR being provoked from sounds from food and drinks. With a hint of self-mockery, they wanted to create a video that would encourage women / models to embrace their bodies and shapes. Body positivity is a very important aspect of their work, and working with Model Maeva who has such unique face features contributed to enhance the message of self-acceptance. Taking mouthful bite out of life - This was their homage to her way of living and embracing life.