A2A Ciclovia dell’Energia: It’s a brand reputation project to sustain brand reputation of a local power line provider. We create a more friendly and caring profile of the company in the social environment the are operating in. The purpose was to re-qualify old hydropower instal. We have build up a complete project of a several bike trail to discover these work of architecture living in this region. Around this we have created all kind of comunication from a classical adv campaign to an app, PR, event, etc….