After Classic High School, he graduated with top marks at DAMS – University of Bologna, by introducing a thesis with Umberto Eco.
He has been working in advertising for 28 years in collaborating with big international agencies like Bozell, Universal and McCann
He has designed and implemented more than 200 tv, prints, posters, radio and web campaigns.
In 2014 he founded his own agency, The Key Company with his art director Andrea Vercellino. And he has never been happier.